Marketing to Pre-foreclosure Properties

 I want to discuss some items we have found that help to market to pre-foreclosures.  One “trick” we have found, and have had multiple property owners talk about, is to hand write each letter.  We also have found that hand writing the envelope assists in putting a point of personal care into the mail piece.

More times than I can count, the conversation starts with the property owner saying something like, “I felt really comfortable with the hand written note we received from you.”  Another expression we frequently get is that the property owner fells like we care about them, due to us taking the time to hand write the note.  We always love to hear these stories, and as of late, we are hearing these types of comments more and more.  I am noticing that most people just want to know that someone cares.  In our society today, we are missing that personal touch.  Hand writing each letter is a simple way to put this back into your workplace.

We are also seeing great results with the hand written envelope.  This is the first item the property owner sees.  And we have many telling us, I thought someone had taken the time to write me a note.  We always reply we did!  We took time out of our business to send this letter, because we are aware of your situation and we might have a solution that works for all parties.  WHAT A GREAT LEAD INTO A YOUR PRESENTATION!

One other thing we have found that also gets the letters open is to address the envelope to the “man of the house.”  We are getting many ladies stating that they opened the letter because they wanted to know who was sending their husband a hand written letter.  WOW!  What another great way to get that letter opened and not a straight beeline for the garbage can.

I hope these items will help in getting more replies for your marketing to pre-foreclosure properties.

Thanks and “Good-day”