Is It a Buyer's or Seller's Housing Market?

This is the million-dollar question for today’s real estate agents and homebuyers thinking about buying or selling in today's market. The answer, in short, is that it is leaning towards a seller’s market, and here are some of the reasons why:

• - Sales-to-List-Price Ratio: California’s sales-to-list-price ratio was at 98.7% in December 2024, indicating that homes are still selling very close to their asking price. At the same time, many homes are still receiving multiple offers, which drives up sales  prices.
• - Low inventory: The low housing supply favors sellers, giving them more negotiating leverage.
• - Rising prices: The continuous increase in median home prices indicates that sellers are still getting top dollar for their properties.
• - Days on the Market: The number of days it takes to sell a home is slightly longer than last year, but it is not enough to shift the market strongly towards buyers.

Biggest takeaway from the above? Don’t wait—now is the time to take action! If you're a seller, connect with a trusted local real estate agent and get your home on the market. Serious buyers are out there and with the right pricing strategy, your home could sell quick.

If you're a homebuyer, the first step isn't just finding an agent—it’s understanding what you can qualify for, so connect up with a licensed and trusted local mortgage broker. Your buying power depends on factors like credit, income, and down payment, so getting pre-approved is important. Knowing your budget upfront, you will be ready to act faster when the right home comes along.

And, if there are any challenges with immediate home loan qualifications for a traditional mortgage, Private Money loans can offer a short-term, fast solution to help bridge the gap and move your home purchase forward. There are many options; take the first step today!

Ken & Ari Walker

Husband & Wife Team
Phone: 707‑708‑0797 / Office: 1400 N. Dutton Ave #22 Santa Rosa, CA 95401
Ken: CA DRE Broker #01858042 / NMLS #1221130
Ari: CA DRE #01858152 / NMLS #2170867

Ken & Ari are a husband & wife team with combined 3+ decades in real estate and private money industries. They own Pacific Direct Mortgage & Real Estate, specializing in Private Money loans (also known as Hard Money home loans). Having helped thousands of Borrowers & working directly with Brokers, Agents and Lenders to help when needed with fast, flexible, alternative financing for real estate purchases and refinances throughout California. No issues with DTI ratios, credit issues, property condition, difficult to prove income ‑ we want to help!