Gen Z is Buying Homes, and It’s Changing the Market

It’s official, Gen Z is stepping into real estate. Born between 1997 and 2012, this generation now makes up 3 percent of homebuyers, according to the NAR Generational Trends Snapshot. They also represent the largest share of single buyers in the market.

Even with high mortgage rates and limited inventory, Gen Z buyers are eager to get in. They are purchasing single-family homes, townhouses, and condos with a clear financial mindset. For many of them, a home is more of a long-term investment than a sentimental milestone.

This generation tends to favor minimalist living and walkable neighborhoods, often choosing smaller homes that are close to restaurants, stores, and social spots. They care more about smart features and layout than square footage, especially when working from home is part of their lifestyle.

Smart home tech, sustainability, and flexible design are top priorities. So is move-in ready condition. Most Gen Z buyers are early in their careers and may not have the time or budget for renovations. They often seek low-maintenance living, with private outdoor space high on the list.

Although they research online and follow trends on social media, Gen Z knows when to bring in the experts. They rely on trusted agents and brokers to guide them through negotiations, explain financing options, and help make sense of home inspections. While the search may start digitally, the real work happens with professional support.

If you are starting to see more confident first-time buyers in the market, there is a good chance they are part of Gen Z. And if you are one of them, looking to buy your first home, we are here for you.

Have questions about creative financing options for the home buying process? Need help making your next move and aren’t qualifying elsewhere? ; we are always happy to help!

Ken & Ari Walker

Husband & Wife Team
Phone: 707‑708‑0797 / Office: 1400 N. Dutton Ave #22 Santa Rosa, CA 95401
Ken: CA DRE Broker #01858042 / NMLS #1221130
Ari: CA DRE #01858152 / NMLS #2170867

Ken & Ari are a husband & wife team with combined 3+ decades in real estate and private money industries. They own Pacific Direct Mortgage & Real Estate, specializing in Private Money loans (also known as Hard Money home loans). Having helped thousands of Borrowers & working directly with Brokers, Agents and Lenders to help when needed with fast, flexible, alternative financing for real estate purchases and refinances throughout California. No issues with DTI ratios, credit issues, property condition, difficult to prove income ‑ we want to help!