Traditional Marketing Strategies That Still Work In 2019

Online marketing has taken precedent when running advertising campaigns for businesses for many years now. However, if you want to connect with your community and increase brand recognition, you shouldn't forget traditional marketing tactics that still work. Read below to find out what traditional methods still work in our digital age!

1. Promote Your Business With Traditional Flyers

If most of your revenue comes from your local community, make sure to look for ways to promote your business across the community. Producing high-quality flyers are a great way to promote your local business. You can also post the flyers in people’s mailboxes, have them inserted with local newspapers and bulletins, and/or hand them out personally to inform your target market about who you are. It’s a clever marketing tactic for startup companies who are finding it difficult to tap into a competitive market.

2. Use Brand Signage To Grab People's Attention

Yes, social media posts are a must, but they get buried quickly as people are scrolling through their phone. Focus on a Branding signage campaign that will provide a great return on your investment. Some examples include: Billboard ads, car wraps, and yard signs ( please check your local ordinances before considering yard signs). Brand signage will increase brand recognition in your area as it encourages people to turn into customers.

3. Connect With Potential Customers Through Direct Mail

Reach out to prospective customers directly, so that you can provide them with a unique offering or discount. Handwritten letters are some of the most effective direct mail products. There are companies out there that design handwritten letter direct mailers so that it looks authentic, visually appealing, and elicits a positive response from prospects. Direct mail that really works can give you a high ROI.

Try these traditional marketing strategies that still work (alongside your digital strategy), and grow your business today!