Off-Market Marketing Strategies?

Question

What are you guys currently doing to target Off Market homes, and what has been most successful for you? Is there anything I should avoid? If you are pulling list, were are you getting them from?

Yogev Lifchin · Answer

Over the past three years, I've been using most of the major off-market techniques.

A classic method is pulling data and feeding it into a call center to generate off-market leads. In my opinion, this is far more effective than texting, which often feels like a constant game of cat and mouse with phone carriers.

The two best strategies I know are inbound methods: direct mail and Google Ads.

Direct mail can be costly, but it can also lead to deeply discounted properties.

Google Ads, on the other hand, doesn’t require data extraction like calls, direct mail, or texting. However, it does require solid expertise in digital marketing to achieve positive results.

As for list pulling: you've got solid services like PropStream and Listsource to name a few

Mitch Messer · Answer

Generally speaking, the easier it is to obtain a list of prospective sellers, the lower the likelihood of getting good deals from it!

Any list you can pull for a few bucks has already been hammered by hordes of investors before you.

Not saying this way can't work, but I recommend a different path...

I prefer to focus on sellers who have a reason to sell but who require some effort and skill to identify.

My favorites are #TiredLandlords, namely owners who have filed an eviction lawsuit against their non-paying tenants.

Many of these folks are through being in the rental business and are open to hearing about a way out.

Even better, #TiredLandlords are ideal candidates for seller financing, since they don't need the sale proceeds to buy another house, PLUS they are already conditioned to receiving monthly payments over a period of time.

Brian Barbarow · Answer

Fellow newbie here- Propstream would be a great place to start! You can use their 7 day free trial and just build up your list, and after your 7 days is done, use TruePeopleSearch.com to find phone numbers of the people you identified on Propstream.

If that strategy works, then it’s $99 a month and they also have some add-ons to make the process more efficient.

Off-Market Marketing Strategies?

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