All Forum Posts by: Yogev Lifchin

@Wes Reed Just adding my 2 cents here — although technically it’s correct that you "don’t need to pay for people teaching you to wholesale"...

If your time and energy are valuable to you, getting experienced help through a paid program can save you a lot of both.

Lead generation is indeed the lifeblood of wholesaling, but there are many methods to do it — and just as many ways to F it up…

Not to mention getting the right wording on a contract and knowing how to approach a seller in a professional manner (and yes, some courses even teach you that).

So I agree and disagree with what others wrote here.

Like anything, you can burn your own dime and mental capacity to figure it out, or you can spend somewhere between $500–$2,000 and take the shortcut with someone who can actually advise you.

The real key is to be consistent with lead generation and flipping the deals — not just doing it once, or once in a while…

Hi @Justin Lewis — welcome to the club! You're in for a wild ride ;)

As both a digital marketer and investor, I’d seriously consider trying to morph your SEO skills into off-market lead generation — and think about buying properties off-market or wholesaling/flipping them.

Lead generation is the holy grail of the real estate business, because the majority are at the mercy of the market and agents. This can also be a good segue for you to partner with experienced investors, do a few JVs, and learn the investing craft that way.

@Stephen Morales

since you mention it have you used an SEO agency for your business before?

@Josh Otero

for getting good results in SEO did you use a professional or have done it all yourself?

@Sebastian E.

Texting and cold calling are outbound strategies — you're reaching out to people who may not be interested, so it takes a lot more effort to dig the gold out of the dust pile.

On the other hand, inbound methods like Google SEO or PPC connect you with people already searching for solutions. But it's important to note: SEO takes a lot of time to gain traction and is very competitive. PPC, if done right, can be more cost-effective and bring faster results.

That said, both SEO and PPC require a completely different skill set than what most real estate professionals are used to. They’re not easy to master — which is why it often makes sense to bring in someone who specializes in them.

The difference between txting and cold calling is that it is outreach and therfore you need to be spending more efforts getting the gold out of the dust pile.

When you use the direct mail or Google SEO / PPC you move over to the inbound position and speak to mostly relevant people. the difference between PPC and direct mail is that it is more cost effective if done right, DM is great but costs a lot of money for the send offs

I’m currently exploring options for outsourcing SEO and Facebook PPC campaign management. If you’ve personally worked with a reliable agency and had a good (or bad) experience, I’d love to hear your honest feedback and any recommendations.

Thanks in advance!

@Emmanuel A.

One thing you can also do is learn the methods of generating off-market seller leads, just like what the wholesalers are doing. Generate them and close on the ones you see fit.

Cold calling and texting are the basics of the basics — and from there, there’s direct mail, bandit signs, PPC (Google & FB).

The best would be to join a training program, pick one method, and get good at it.

Just adding my 2 cents — all of the most successful PM companies I’ve come across were also heavily into brokering properties. I’m not sure, but I believe it is actually mandatory in most, if not all, states to be a certified broker in order to operate a management company. I really liked the idea mentioned above — of finding properties for investors and then offering them management services, just like @Stephen Morales said.

I just saw this now, and my take on it is this –
If an investor has no ability to pay for a VA (which is far cheaper than PPC),
then the PPC game for generating leads is probably not for them.

With one major caveat – and that is if they actually have a few years’ worth of experience running paid ad campaigns.
Otherwise, it’s a setup for a setback… it takes a bit of time and a few good thousands to have a solid campaign generating off-market seller leads (doable, of course…).

For new investors who don't have enough funds for a VA, it's better to go with texting or cold calling options. That's my take…