Lead generation techniques for flips and land: cold calling / texting vs direct mail

[Sebastian E.]

I recently started investing into lead generation to generate leads for flips and land deals. I have 1 full time cold caller, 1 full time texter and a part time acquisitions manager. This is my second foray into lead generation. The first time I did I paid for the lists and had a full time cold caller and then I was doing all the follow up and acquisition work myself, which was fine but I am hoping I can generate more leads this way. It is a fairly significant investment for the size of my business but in order to grow the business I know I need to be generating more leads to be able to increase my volume. I operate in a mostly rural area in the Eastern Panhandle of West Virginia and some adjacent counties in Maryland and Virginia as well, which poses a challenge in that there is not nearly as much population density and therefore not as many potential properties. 

I am wondering if there is anything else I should be doing or other strategies that I have not thought of such as direct mail. I haven't tried anything in the way of google ads or SEO or anything like either. 

Would appreciate any thoughts you all have from your experiences generating leads particularly in more rural areas. 

Just for reference I have flipped around 20 homes, a few multi family properties and my two most recent deals were raw land.

[Yogev Lifchin]

@Sebastian E.

Texting and cold calling are outbound strategies — you're reaching out to people who may not be interested, so it takes a lot more effort to dig the gold out of the dust pile.

On the other hand, inbound methods like Google SEO or PPC connect you with people already searching for solutions. But it's important to note: SEO takes a lot of time to gain traction and is very competitive. PPC, if done right, can be more cost-effective and bring faster results.

That said, both SEO and PPC require a completely different skill set than what most real estate professionals are used to. They’re not easy to master — which is why it often makes sense to bring in someone who specializes in them.

The difference between txting and cold calling is that it is outreach and therfore you need to be spending more efforts getting the gold out of the dust pile.

When you use the direct mail or Google SEO / PPC you move over to the inbound position and speak to mostly relevant people. the difference between PPC and direct mail is that it is more cost effective if done right, DM is great but costs a lot of money for the send offs