Off-Market Marketing Strategies?

[Joan Garcia Hernandez]

What are you guys currently doing to target Off Market homes, and what has been most successful for you? Is there anything I should avoid? If you are pulling list, were are you getting them from?

[Yogev Lifchin]

Over the past three years, I've been using most of the major off-market techniques.

A classic method is pulling data and feeding it into a call center to generate off-market leads. In my opinion, this is far more effective than texting, which often feels like a constant game of cat and mouse with phone carriers.

The two best strategies I know are inbound methods: direct mail and Google Ads.

Direct mail can be costly, but it can also lead to deeply discounted properties.

Google Ads, on the other hand, doesn’t require data extraction like calls, direct mail, or texting. However, it does require solid expertise in digital marketing to achieve positive results.

As for list pulling: you've got solid services like PropStream and Listsource to name a few