Looking to Advertise Real Estate Effectively? Stop Being Like Everyone Else. Be Different!

by | BiggerPockets.com

Doesn’t it seem like every realtor has the same website design, the same blog content, the same business cards . . . basically, the same everything?

Doesn’t it seem like all the real estate investors are spinning their wheels with the same marketing, same bandit signs, etc . . . ?

You get the point!

Do You Want to Stand Out from the Crowd?

effective advertising

effective marketing

Make A Statement


See how effective Denver Water is with their advertising? Would you forget a sign like the ones above? Not likely!

Start to think outside the box and stop trying to sell youself so much. Sell an idea . . . sell a reality . . . sell a lifestyle! Then and only then can you truly say you’re trying to differentiate yourself from the rest of the pack!

(Thanks to David Airey for the cool images)

About Author

Joshua Dorkin

Joshua Dorkin (@jrdorkin, Google+) founded BiggerPockets.com when he saw a need for free, trustworthy information about real estate investing online. Over the past 12 years, Josh has grown the site from self-funded hobby to full-time job and passion. Today, BiggerPockets brings together over 850,000 members, housing the world’s largest library of real estate content, iTunes’ #1 real estate podcast, and an array of analysis tools, all geared toward helping users succeed.


  1. shaun mclane on

    Thanks you for putting in words what I’ve been thinking for months! It’s amazing that in a profession where we try so hard to be unique, there are so many that are basically clones of each other. I used to love going to realtor.com and clicking on Realtor websites to see how many had the same template. It’s very sad.

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