The Five Success Principles of Rental Property Investing


Uncle Ben once said, “With great power comes great responsibility.”

Although he may have been giving Spiderman advice on kicking the backsides of bad guys, the same principle applies to real estate investors.

You stumbled upon something incredibly powerful when you decided to get into real estate investing. Most of your family and friends will never flip the switch in their heads to take control of their financial destiny. In much of the world, even those who know about the power of real estate couldn’t do anything about it.

But you… you are incredibly blessed with great power, which means you’ve got some responsibilities now. Now, maybe you don’t feel you are “successful” yet, but that’s okay. If you cultivate these habits now, they can help you develop into the kind of investor who is successful. Fake it till you make it, right?

The following are the five responsibilities, or principles, that every rental property owner must adhere to for the rest of their investing life to maintain continual success.

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1.) Manage Effectively

The first responsibility you’ll have as you become an experienced real estate investor is to manage your portfolio effectively. Whether you have a property manager in place or you manage your own tenants, you are STILL a manager!

Owning a rental property is a lot like walking a tightrope. You need to keep walking on that thin line and when a gust of wind comes from the left, it’s your job to lean to the right so you balance yourself and don’t fall off.

In your rental property business, “gusts of wind” can take many forms. Thieving employees, bad property managers, natural disasters, fires, economic depressions, and more can throw your investing off kilter and force you to step in and maintain stability. Don’t assume that just because you own some rentals that you can sit back and relax on a beach 365 days a year.

In addition to managing your properties, you must also manage your finances. Keeping accurate records every day, week, month, and year are vital to the continual success of your business.

2.) Increase Income

As you move through your investment life, one of your tasks will also be to increase the income that is generated by your rental properties. And I’m not only talking about raising the rent, though that is obviously the largest aspect of increased income.

First, you need to ensure your property is always being rented at the market rate, not below. Now, maybe you think that by offering below market rent you’ll deal with less drama, which may be true. But how much are you sacrificing for that?

This becomes increasingly problematic the more units you have. If you own 50 units and each is under market by just $25, that’s $1,250 you are missing out on each month, or $15,000 per year. At a 10% cap rate, that’s $150,000 in value you are missing out on because of just $25 a month.

Of course, you also must be cognizant of being priced too high. Just as I advocate raising the rent to stay current, also be quick to decrease the rent if needed to fill units. As I’ve mentioned at other times in the past, vacancy will be one of your biggest cash flow killers, and keeping rent competitive is the easiest way to keep vacancy rates down. It may be a bit of a balancing act, but learning to maximize your income is incredibly important for your entire investment life.

Related: The Biggest Killer of Your Rental Cash Flow Is…

3.) Decrease Expenses

Another task you’ll need to continually stay on top of is decreasing expenses. I’m not saying you should be spending all your time pinching pennies, and some landlords take this way too far. You should not sacrifice the right your tenant has to quiet enjoyment of their property just because you want to save money. However, there are numerous ways you can cut costs as a landlord. For example:

  • Transfer the responsibility of certain utility payments (water, garbage, electricity, etc.) over to the tenant.
  • Switch your garbage pickup to a larger can but fewer pickups.
  • Negotiate lower rates with vendors in exchange for longer contracts or exclusivity.
  • Switch to energy efficient appliances where you are responsible for paying electricity.
  • Switch to low-flow toilets and implement other water-saving techniques to keep the water bill down if you pay for water.
  • Shop around for better insurance rates.
  • Challenge your property tax bill if you feel it is too high.

These are just a sample of the kinds of expense decreasing activities you can do as a real estate investor. No one else will likely do these tasks for you, but small changes can sometimes result in a massive boost to your bottom line.

4.) Carry Out Your Plan

I often talk about having a real estate plan and compare investing in real estate without a plan to the act of driving across the country without a road map. Hopefully you’ve built some sort of plan for yourself and have some kind of goal as to where you want to get to. However, having the plan is not enough. Now you need to carry it out.

I recommend reviewing your goals on a daily basis and monitoring your progress on a monthly basis. In other words, if your goal is to achieve $1,000,000 in net worth, where are you at right now? On the BiggerPockets Podcast Episode 113, real estate investor and author Jay Papasan mentioned how keeping track of his net worth daily has made the greatest impact on his life and his investing.

Smart dude.

Your plan will likely change during your career, as it should. Life happens, and it throws a curveball into your plan. Kids are born, natural disasters happen, your physical abilities slow down, and the increasing knowledge of your own mortality can play a role in your plan as well.

However, a goal without a plan is just a wish, so even if that plan changes, keep working your plan and don’t give up.

5.) Give Back

Finally, I believe that every investor has a duty and obligation to give back to others, no matter what level of success they have achieved so far. Giving back can be done in multiple ways, but primarily I’d encourage you to look at giving back both educationally and financially.


You might have just purchased your first deal, but that puts you miles ahead of 90% of the rest of the population who have never owned a real estate investment. So give back and share what you’ve learned! This is the spirit of the BiggerPockets community, where people from all different experience levels can share, learn, and grow together. So share your story, help out others, and help others achieve the success that you’ve seen.

Related: 14 Things Every Real Estate Investor Should Do Every Single Day


I believe strongly in giving back financially. If life has rewarded you, I believe you should give back financially to help those who have less opportunities than you. Do some research and find an organization that you can trust to use your money to make a difference in the world. Not only is this good for the world, it’s also good for your own heart, helping to keep you grounded and focusing on the things in life that really matter. It’s easy for real estate investors to get SO focused on the money and the success that we lose sight of the bigger picture. And remember, you don’t need to be a millionaire to start giving back. Start today! I would recommend starting with giving back 10% of your income and see where that takes you.

You’ll never get to the end of your life and say, “Man, I wish I wouldn’t have given back so much.” So cultivate in yourself an attitude of generosity and become the kind of person who gives back to society. After all, all the success you’ll ever achieve in life is because someone else gave back and paved the way for your success.

It’s time to pay it forward.


So what do you think? Any other responsibilities you’d like to add?

Leave your comments below and let’s talk!

About Author

Brandon Turner

Brandon Turner (G+ | Twitter) spends a lot of time on Like... seriously... a lot. Oh, and he is also an active real estate investor, entrepreneur, traveler, third-person speaker, husband, and author of "The Book on Investing in Real Estate with No (and Low) Money Down", and "The Book on Rental Property Investing" which you should probably read if you want to do more deals.


  1. Al Williamson

    Big B – you’ve stole my thunder. I couldn’t have summed up my top 5 any better.

    Amen to getting prevailing rent correct. But let me add this, if you create a non-cookie cutter rental, a bouquet dwelling, you need not benchmark off Rent-o-meter. Square footage no longer matters.

    If Yoda was a landlord, he would say: Rents Rise to Value Create.

  2. I always know when I start a post of yours that I will probably need to set more time aside to get the full weight of what you are sharing. On this occasion you were nailing it down so I skipped the related articles for now. I will return to them a little later because I have learned you included them with a reason.
    Years ago I bought a 4 bedroom home in a good neighborhood that I liked and rented it to a family that I also liked. They had financial and other problems that I gave them a lot of slack on. They got divorced and he remarried. everything changed, they moved out and left a house that spoke of their problems. This was 2009 and I attributed the next bad renters to that. When they moved out last year I was crushed to see what renters were capable of.
    It was then that I looked at the neighbors and noticed that it was a spreading problem. Being as I knew fixing the house wouldn’t fix the problem so we, the home owning neighbors and myself decided that our only chance was to fix our neighborhood. Projects that none of us wanted to do for a declining area we did together and neighbors who wanted to move but really couldn’t sell decided that it was still where they had once liked. Me, I doubled the asking rent and kept an office on the property, they decided that no matter where they went neighborhoods don’t keep themselves up and sometimes the money and effort to keep them up was a community issue.

    • Al Williamson

      @gary o. I’m on my feet applauding you. You get it!

      Owners, and especially landlords who stand to gain cash flow and a future payouts, have to advocate for the block their rentals sit on. Else the area will slip into a death spiral.

      The neighborhood cycle is like our bodies. it takes effort to keep them in good shape. It takes more than thinking positive thought over a nice cup of coffee. Physical action is required.

  3. Darren Sager

    Another excellent article B! It’s so important to create efficiencies and to lower costs whenever possible because the cost of business only increases over time. Most try to put their buy & holds on autopilot however going back and looking at ways to increase their bottom line on a consistent basis will help in countless ways in the end. And No. 5 is vital. You reap what you sow. I was once told you’d be amazed what would happen in your life if you helped other people achieve their dreams and goals instead of only being concerned about yourself. I really believe that statement to be true.

  4. Annie Bliss

    I always appreciate your information and the fact that you are so willing to share.
    But I have to say that, if the wind comes from the left, and you lean right, you are off the tightrope in a flash!
    One has to LEAN IN to the wind to make any headway.

  5. ali alwash

    great article. I am a newbie and i just love this website. it is full of great information for someone wanting to know how to get started in real estate. I am currently looking to purchase my first property to live in and use as rental in the future. thanks for the info man

  6. ken gurta

    Great article Brandon! I especially like where you said “a goal without a plan is just a wish”. I think I will write that down in bold letters and hang it in my office.

    I challenge my home values for tax purposes every year and usually do very well. The one year I was too busy to do so ended up costing me higher mortgage payments the following year. It’s amazing how much money you can save on taxes with just a few minutes of homework.

    I also strongly agree with shopping for homeowners insurance. The company that I am using gave me the best quotes 3 years ago from among 6-7 companies. However, they are no longer the cheapest. After talking to another company with an A+ rating, I will be switching companies and saving $100 per house.

    Keep up the good work!

  7. Ayodeji Kuponiyi

    Wonderful article Brandon. Those 5 Success Principles are spot on and direct. We have to have a goal, stay focus on it and take action. Giving back is also key to any successful person be it financially or educationally. Especially educational to our kids and young kids in middle, high school and college. I knew I wanted to have my own business but I just didn’t know what it will be based on and thank goodness for my wife who helped me figure out my love for real estate.

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