Further, they need to be expert in all the latest “whit hat” SEO techniques, and understand Google search priority.  

Some specifics techniques develop, become a popular (or more often necessary) way of conducting transactions, gain or lose popularity depending on the current economy, political situation, laws, etc.  

As far as I gather, a different spin on an old technique. " We buy ugly houses"... anyone?

I recently started investing into lead generation to generate leads for flips and land deals. I have 1 full time cold caller, 1 full time texter and a part time acquisitions manager. This is my second foray into lead ...

I doubt (hopefully) that you will fall for rosy numbers and sales techniques. 

then the why we do it so we can spend more time with family/kids.. then on and on.. these are tried and true techniques that have been used and taught for years and years. 

This technique is real world, designed for high income earners only.

Tracy does a very good job IMO of keeping the content relevant and holds monthly meetings to talk about the latest tips and techniques in the industry.

If you do these techniques, you will have a direct line connection and won't have to depend on OTAs for your reservations. 

And while I did obtain some valuable information as to strategy and technique from 2 “gurus” and maybe 5 books, the other 200 gurus I listened to and the other 300 real estate books I read provided nothing more than either one or a combination of information that was outdated, inapplicable beyond a certain geography or a particular economic timeframe, incorrect, incomplete, untested, unverifiable, untruthful, or impossible to successfully implement by anyone but the most experienced investor.BP is full of posters telling you that they’ve watched YouTube videos, read books, and paid $20k or more for a”mentorship”and now they’re successful investors.