From what the leadership here says, investors are definitely the target demographic, but I have much to learn about building those relationships.

Any major metro (especially Dallas) will have a lot of demand. 95% of my bookings have not been medical professionals so as long as you're in a good location, know your target demographic, marketing on each channel (Airbnb, VRBO, FF, FB) you'll get booked.

Looking at the nationwide demographic.  

I could see this being a good one for the right demographic.

And, if you target the right tenant demographic, the rental income is dependable.

The theme—labor markets in transition—underscores the Fed’s challenge in balancing inflation and employment amid demographic shifts and productivity changes.

I've tried list buying (works in bulk, sometimes, if you hit the demographic correctly), my property management data I get is great because it's targeted correctly.

(Use tools like loopnet, Costar demographics, and crime maps.

That’s why it’s essential to understand the demographic your property attracts, the right tenants make all the difference.

Unlike typical 'eatertainment' venues or sports bars, this concept puts wellness, family, and active living at the center—complemented (not driven) by food, beverage, and social programming.Core FeaturesSports & Activity ZonesIndoor pickleball courts (climate controlled, 4–6 courts)Indoor/outdoor beach volleyball courts (convertible for basketball/futsal)Golf simulators & mini bowling lanesTrampoline park + gymnastics/karate zone for kids/teensWellness & RecoveryYoga, Pilates, meditation, & HIIT studiosSauna, cold plunge, cryotherapyStretch Lab–style recovery center (guided stretching sessions, memberships, group classes)Waterfall garden + relaxation space away from active sports areasFamily & CommunityDog park with outdoor games + beer garden/shaded seatingRunning/walking trail with landscaped connectionsOn-site trolley to connect 10 acres of amenitiesSignature lazy river wrapping the propertyEntertainmentLive music stage (concerts, DJs, open mics, festivals)Event lawn for community markets, tournaments, and seasonal activationsFood & BeverageFood hall with rotating local chef pods (entrepreneurship focus)Morning coffee, juice, and healthy breakfast service tied to wellness classesLiquor license for controlled, property-wide sales (alcohol as complement, not driver)Programming & ActivationA 7-day calendar ensures consistent traffic and appeal across demographics:- Mornings: wellness classes + healthy breakfast service- Afternoons: after-school clinics + corporate team sessions- Evenings: leagues, trivia, karaoke, esports, family game nights, markets- Late nights (weekends): concerts, DJ sets, festivals, after-hours crowdRevenue StreamsCourt & bay rentalsMemberships & leaguesFood & beverage sales (partnership rev share)Wellness services (stretch lab sessions, day passes, memberships)Events (concerts, markets, corporate rentals)Sponsorships & naming rightsTrampoline/fitness zone admissionsTarget MarketPrimary: Adults 25–50 seeking active, social recreation with wellness focusSecondary: Families, sports leagues, and corporate groups during daytime/weekendsTertiary: Tourism and visitor spillover from SWFL’s growing destination marketDifferentiatorsWellness + family integration (unique for this type of complex)Signature lazy river as both a wellness and entertainment attractionLocal food entrepreneurship via rotating vendorsYear-round activation calendar to ensure constant useAlcohol as complement—not driver—to active recreationClimate-controlled indoor facilities for consistent playPhasing the BuildPhase 1: Core sports courts, food hall, bar, family/kids activity zone, and event lawnPhase 2: Wellness + recovery center, simulators, bowling, dog park/beer gardenPhase 3: Lazy river, trolley service, expanded outdoor landscape, and concertsPotential Challenges to Solve EarlyZoning & Permitting: Mixed-use recreation, wellness, and entertainment will require layered approvals (PD recommended)Site Selection: Large footprint and 200–300 parking spaces required; access is criticalCapital Requirements: Likely $10M+ at full scale; partnerships or phased funding may be neededOperations: Complex amenity mix requires strong GM and specialized team leadsLand NeedsPhase 1 – Core Sports & Food Hub:- Indoor pickleball courts: 20,000–30,000 sq ft (~0.5–0.7 acres)- Beach volleyball courts: 12,000–18,000 sq ft (~0.3–0.4 acres)- Bar & rotating kitchen hall: 8,000–10,000 sq ft (~0.2 acres)- Parking: 150–200 cars (~1.5–2 acres)Total: ~3–4 acresPhase 2 – Entertainment & Wellness Expansion:- Golf simulator lounge + mini bowling: 8,000–12,000 sq ft (~0.2 acres)- Yoga/sauna/wellness center: 5,000–8,000 sq ft (~0.1–0.2 acres)- Event lawn/live music: ~0.5 acres- Additional parking: 0.5–1 acreCumulative Total: ~4.5–6 acresPhase 3 – Signature Lazy River & Enhancements:- Lazy river: 20–30 ft width x 1,000–1,500 ft (~0.75–1 acre water + deck, ~1.5 acres total)- Expanded courts/event space: ~0.5–1 acre- Landscaped greenbelt areas: ~0.5 acresCumulative Total: ~7–8.5 acres minimumWhy target 10+ acres: Provides buffer zones, future growth space, and avoids maxing out footprint too early.Zoning & Entitlement PathThis project spans several land use categories, so a Planned Development (PD/PUD) overlay is the cleanest path.