Your chart that shows today's sales figures normalizing compared to 15 or more years ago isn't apples to apples.

However, that’s not even close to apples to apples.

Sort the expense comps by property size (smallest to largest), and then break down the expenses on a $/unit basis so you can analyze the properties on an apples-to-apples basis.

, or my all time favorite, an amount equal to what they “would have made’ had they invested in Apple stock in 1986 instead of purchasing their home

It's definitely a people business and while there will be many bad apples out there my goal is to find the few good ones and work with them exclusively!

Apples and oranges.

In my area gone are the days where someone throws down cringe worthy multicolor gray laminate, a questionable slab of granite with some barn doors and doubles their money.

----------This week is absolutely chock-full of both economic and geopolitical action.We have:--Fed Interest Rate Decision--~20% of public companies report earnings, including: Microsoft, Alphabet, Apple and ---Amazon and Meta, giving insight into the health of the consumer.

Think of NOI as what the property produces before debt; that’s how investors compare apples to apples.Keep digging — storage can be a great niche once you learn the levers.If you’d like, I can share a quick example template I use to separate NOI, DSCR, and true cash flow.Keep at it — you’re on the right path. 👏— Joshua

The trick is to compare apples to apples which is very hard.