Read thru the posts on the STR, MTR, and Outdoor Hospitality forum onBP, and similar on other social media to create a contact list of those posters that are active in this space. 

Send them all your bank account numbers, your social security number,  all your passwords and all your relevant personal profile information. 

Nationally I think there is a lot more fraud overall, not only rental applciations but loan applications, social engineering scam with emails etc.

If you’ve got good boots-on-the-ground support, taking charge of branding, guest messaging, and social can absolutely move the needle on cash flow.That said, I’ll echo what a few others have mentioned, if breakeven (or better) is the goal right now, you might want to take a look at the Florida Panhandle.

I personally do not like using social media (there's so much hate and negativity) so I am limiting my engagement to the forums where like minded individuals reside. 

A good friend of mine started a property maintenance company in Brooklyn, NY (super competitive market) and grew his database by showing up to development sites, following investors and developers on social media, introducing himself to local property owners, posting his day to day on Instagram, and following up with his database regularly.I also agree with everything @David Peschio and @Drew Sygit suggested here!

People who are really determined to sell their house have undoubtedly posted about it on their social media account.

It became very unsustainable, and I wasn't getting the same ROI with cold calling.A lot of the information you hear on social media is either dated or too ambiguous.

@Stacey OlsonRecommend exploring as many sources as possible to get referrals AND cross-reference them to get as much accurate information as possible.Check out NARPM.com, BP’s Property Manager Finder (BiggerPockets: The Real Estate Investing Social Network), etc.Also, encourage you to learn from the mistakes of others - by reading posts here on BiggerPockets about owners not having their expectations met by their current Property Management Company.

From there, take that data and build out a marketing strategy, whether it be social media, advertising online, billboards, tv, radio, direct mail, email, etc....