It became very unsustainable, and I wasn't getting the same ROI with cold calling.A lot of the information you hear on social media is either dated or too ambiguous.

It feels like anyone who has watched HGTV or has a social media account is now an “investor.”

Another point, I have a W-2 income (spouse is stay at home mom) where I am already above the social security tax income limit.

If you’ve got good boots-on-the-ground support, taking charge of branding, guest messaging, and social can absolutely move the needle on cash flow.That said, I’ll echo what a few others have mentioned, if breakeven (or better) is the goal right now, you might want to take a look at the Florida Panhandle.

@Stacey OlsonRecommend exploring as many sources as possible to get referrals AND cross-reference them to get as much accurate information as possible.Check out NARPM.com, BP’s Property Manager Finder (BiggerPockets: The Real Estate Investing Social Network), etc.Also, encourage you to learn from the mistakes of others - by reading posts here on BiggerPockets about owners not having their expectations met by their current Property Management Company.

If you have, I would post on social media your success.

I personally do not like using social media (there's so much hate and negativity) so I am limiting my engagement to the forums where like minded individuals reside. 

Look on social media, once you get into that topic, it will serve you a lot of it.

So, owners mistakenly think price is the only differentiator – and look for a PMC like they’d shop for groceries☹We encourage you to learn from the mistakes of others by reading posts here on BiggerPockets from owners that picked a PMC solely by price and regretted it.We recommend exploring as many sources as possible to get referrals AND cross-reference them to get as much accurate information as possible.Check out NARPM.com, BP’s Property Manager Finder (BiggerPockets: The Real Estate Investing Social Network), etc.Even if someone gives you a referral, do NOT make the mistake of assuming that just because a PMC met their expectations, they’ll meet your expectations.

Here are mine: Qualification Standards: - Applicant must have current photo identification and a valid social security number. - Applicant must be willing and able to pay rent.