If your strategy is BRRR  then you just add that cost him just like you would a repair or carrying cost (like utilities) and then figure out if the juice is worth the squeeze. 

What is the LOW HANGING FRUIT for things I can do that comparable properties may not have?

We were very interested in Canmore's market, but there were some hurdles and decided focus on lower hanging fruit.

Once you pick one give it a serious dedicated effort, but if it's producing no fruit after several months you can always pivot and shift. 

Needless to say the bottles on the floor aren’t filled with apple juice (I apologize for the vivid imagery).Open your eyes: this is my (and many RE professionals) realty.

Pursue the "low hanging fruit" for right now: buying a property for less than replacement cost, repositioning it for a resale profit or cash-flow.

@Brian Armstrong There is no secret juice or pill you can swallow, no one can predict an outcome, you just have to keep sending mail and dont stop.

The juice for the whole thing is the sellers.

Easier Fruit -- and the band played on....

Unless your net worth is in the 8 figures, and/or you are doing some seriously risky business with a very high liability and probability of getting sued (which I would not place well run buy and hold real estate in decent neighborhoods), then you would be best served IMO to do the same because the juice just isn't worth the squeeze.