You could also focus on the great financial advantages of renting/down-sizing (travel more, no more yard to care for/repairs, buy an RV, visit family more)Host a senior-focused event at your facility (maybe show an uncut version of Woodstock haha) or live music, a Social Security expert speaker or Doctor to address health issues, a fund-raiser, art show, etc. and hand out flyers with a special "one month free" coupon attached Have exercise classes for seniorsWeekly bingo nightsPromote your events for free on community calendars, newspapers, seniors sections of papersPrint door hangers and get some kids to hang the door hangers at trailer parks, older communitiesEncourage your current tenants to invite friendsRent a 15-passenger bus ($50) and offer free transportation to key eventsSponsor events at senior centers in the areaCo-Sponsor service club (Rotary, Kiwanis, etc who have many senior members) eventsPut up banners and balloons when you have eventsI hope at least a few of those ideas might spark some interest.

A great exercise to plug numbers into to see which option best suits the OP.

If the turnkey is only offering cash purchases, I would exercise extreme caution. 

It basically turns into part of their down payment when they exercise and buy the property. 

Hi all, placing a 11 unit multifamily under contract tomorrow. in college town in Washington county, PA, has 11 units, laundry facility, parking spot for each unit. brick building with gently sloped roof. roof redone 4 years ago, electrical redone 2 years ago. was under very poorly rated PM in area, met the guy when seeing facility and seemed very eager to do the minimum.  

It's a puzzle that should induce a coma, but I actually find the thought exercise of it all... stimulating.

Look at it as an exercise or as a game.

Now if you are talking about wanting to exercise your option to buy at the agreed upon price and the appraisal comes in lower it would be on you to make up the difference or walk away.

"My pit bull is friendly and gentle.

Did you "rent" the property under a lease/option or lease/purchase agreement and now the tenant/buyer is exercising the option to purchase?