How much margin depends largely on the quality of the asset and the consistency (not just quantity) of the cash flows it throws off even in bad times.

One can always argue that the quality of properties may be better in CA, but I'm of the belief that quantity has a quality of its own.  

I understand that portfolio lenders keep the loan "in house" and because of that you don't have to worry about Freddie or Fannie quantity restrictions. 

You need to be consistent and send large quantities to be successful.

I appreciate that you are posting both quality and quantity.

The challenge is just in gathering the right contacts and getting them to work in harmony...being the maestro, if you will.As for the sauce, yeah it's certainly not anything mind-blowing.

Quality of cash flow is as important (I'd argue more important) than the quantity ... a property in the hood may cash flow like crazy on paper, but good luck collecting rent and keeping it occupied with a responsible tenant.

Follow ups are key as the average person takes 3-5 touches before picking up the phone to respond.When you're getting started and planning out your campaign, there are two things that you should ask yourself that will help you determine your mailing quantity:1) Your budget2) Your ability to handle the callsIt might help you answer these questions if you had an idea on what to expect in respect to the response rates.

The secret, for me at least, is quality over quantity.

Quality/consistency of cash flow should also be considered, not just quantity.