Bookings were soft in December and January.

In short sentence, you research what the market rent is for your property by seeing similar Bedrooms, Bathrooms and Soft. properties are renting for.

We were still fairly inexperienced at that point, and when the tenant moved out, the rental market was a bit soft and we would have had to lower the rent.

They said consensus across all the major banks was lower rates for a “soft landing” as growth slows .

The small multifamily market is the only segment of residential in San Antonio that seems to be showing a tiny bit of softness so far.

Price points are a fraction of what you'll find in other beach markets like Florida, making Myrtle Beach and the surrounding areas a nice soft place to get started.

Just explain there are hard AND soft costs in the $275k.

Divided into hard costs(known) and soft costs(unknown). 

I must be getting old and soft.

If they don't.... well if you read any of my other things on PM I speak of my philosophy of management called an "Iron Fist in a Velvet Glove", the soft approach doesn't work, than it's all Iron Fist, and I mean that in the most tyrannical ruler means possible, the only measure I have stronger than that is when I call up the lawyer which we refer to as "The Hand of God" because thats the level of destruction she can bring down.