What does, "significant upside potential through optimizing operations" really trying to say

Suggest you take a look at their keywords to help them optimize their site.

It seems like each market has its own set of tradeoffs to consider and it ultimately comes down to what I'm optimizing for at this stage of my investor journey. 

While you are marketing yourself you'll want to network with other investors on BP and in that market and see what you can learn to optimize your results.

Some of the things he asked me was if I was familiar with real estate accounting, how I could optimize his tax return to save him the most money, how much I charge per return...  

Looked at the product features and saw this:Start your Airbnb search optimization with a set of simple tools.

.- Insights on the best practices for structuring these entities for optimal asset protection and tax efficiency.- Any potential pitfalls to watch out for during this process.If anyone has navigated a similar setup or has referrals to professionals who can help, I would be extremely grateful for your input!

Will this optimize your tax position or legal position?

Buy and holds should be held in a separate LLC for optimal tax benefits. 

I'm hoping to be a hands-off STR owner so was interested in Evolve and/or RedAwning's services to manage bookings and optimizing my property's listings on multiple booking sites such as AirBnB, VRBO, Booking.com, etc.