I am putting up a sign at one of my units that is distance to famous beaches (instagram opportunity).

We let a third party tell the tale.

Operators don’t gamble on algorithms; they own their marketing funnel.Direct Booking Site: Build a branded booking website (Hostfully, OwnerRez, or custom WordPress) that integrates with a PMS.Paid Media: Run Google PPC ads targeting “[Market] Vacation Rental” + retarget visitors with Facebook/Instagram ads.Video Funnels: Create short-form video tours on TikTok, Instagram Reels, and YouTube Shorts that link directly to your booking site.Email/SMS Capture: Collect guest emails at booking and automate a nurture sequence with discounts for direct re-bookings.System: STR Marketing Flywheel — Drive traffic → Capture leads → Retarget past guests → Convert to direct bookings → Build repeat stay database.3.

@Cody Zucker looks like they’re out…Rob updated his Instagram to “former” Biggerpockets cohost…

This is a tell-tale sign of a flipper.

Marketing-wise, I’d recommend showcasing before/after photos on Instagram and networking with local STR owners and agents - word of mouth goes a long way.

IE SM  and X and insta and all those things.

So between the insta guru & a strategist your out $11k without even making a buck?

So, I have been following a home decor Instagram influencer and shop owner from San Diego for the last several years.

I’ve actually been following your journey on Instagram a little bit after hearing you featured on the Invest2FI podcast.