Be ready to work, for at least the first year,  if you want to be able utilize the STR Loophole and kill it with a cost segregation coupled with bonus depreciation.

They’ve done the math, and the returns make sense.California’s lower rate doesn’t help much when sky-high prices, income tax, and regulation kill your cash flow.

If we were on a hard money loan with a 12 month term, we would get killed.

If you want even broader reach, try Apartments.com Corporate Housing section and Zumper Flex.Also, double-check your pricing against others in your exact zip — even being $100 over market for MTRs can kill responses.

As an STR, do your diligence for the area and don't kill profit by vacationing there.

The seasonality is killing our chances for a profit.

Listing at the end of the year definitely has some quirks, but it’s not all bad.Pros:Less competition — fewer homes hit the market around the holidays, so your listing can stand out.Buyers looking in December are usually serious (relocations, tax timing, year-end closings).Contractors and stagers are easier to schedule right before winter slows them down.Cons:Foot traffic slows — fewer casual buyers touring.Weather can kill curb appeal depending on your market (gray skies, snow, etc.).People mentally check out around Thanksgiving through New Year, so marketing has to work harder.If you finish rehab by end of November, I’d list right away.

Useful only if the deal still cash flows and you control the exit. 100% financing spikes risk because small misses kill profit; I’d use it selectively on tight, light value‑add with verified ARV, multiple exits, and a clear refi or sale timeline.

Licensees are held to a different standard when engaging with the public, and making a “killing” on a deal may either alert regulators to charges of failing to disclose market values or private attorneys representing sellers to charges of failing to deal “honestly”.  

Keep that 4/2 layout if possible — losing the basement could kill rent and equity.