With great reward however comes a lot of work and risk so you'll want to be extremely careful and prepared for some very long days.

But do I feel that by not doing it I'm rewarding bad behavior? 

The steady monthly 2% cash flow is the reward, why give it away if it exists?

Still, the rewards outweigh the headaches, for me at least.- Tom

We want to find clever ways to reward tenants in our latest property.

Best case scenario, you are rewarded for your 10k cap ex with extra maintenance costs from getting a chimney swept and having a pile of wood next to your property which encourages termites and a bunch of other pests and rodents.

Second to that our goal ALWAYS is for resident referrals to contribute to our leads - this is of course a bigger issue concerning resident retention and the monetary rewards you are willing to pay for referrals (if any at all).For MACK Companies (our rentMACK division) leads are generated primarily by:1. rentals.com ADs (paid online and syndicated advertising)2. 

I would invest it in the safest investment possible.The worst thing to do would be going for a high risk/high reward investment and fail then not be able to pay back your lender who is also your boss.Get a few base hits under your belt and gain some experience.

. - I would say its a great deal and pretty awesome for the reward

Simply put people take risk for little to no reward.