Someone much smarter than me suggested I look at towns/cities with colleges/universities.

In the age of Lyft, universal cell phone coverage, and the $87/year tow-anywhere-in-150-miles AAA membership, all these people NEED a car they have to buy on credit.

I managed college student rentals near the university and then moved to managing a (slightly) more upscale building in a wealthy suburb.As a person who grew up with very little money, it took me many years to build both the funds and the nerve to get to this point.

That makes it really hard to build something that will really "take over" universally.   

"Hot rental market areas" are generally found in larger metropolitan areas where universities, employment is growing, companies are relocating into the market.

I will be graduating from Penn State University in a couple of months with a degree in Aerospace Engineering.

I founded my company while studying business in university.

Short walk to Rowan University and local shops and restaurants.

The house is located in a great neighborhood and is a short walk away from Rowan University and the surrounding shops and restaurants.

I'm unsure about the areas around Wilmington University, Dover and DSU.