The 4 Pillars of Highly Effective Squeeze Pages
Recently, you may have stumbled across our article on creating the ideal Craigslist ad for your real estate marketing efforts. In this tutorial, we reviewed some of the crucial elements needed in order to produce high quality copy that will entice your audience to visit your specific landing pages.
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Yet, there are still many professionals who do not know what to do once they direct a visitor from Craigslist (or any other platform) to their squeeze page. Therefore, today’s post will be focused on helping you to get a better feel of how to setup each page in order to receive the highest amount of opt-ins possible.
How to Produce Effective Lead Capture for Your Real Estate Marketing Campaign
For starters, a basic template that you can follow when creating your pages is as follows:
- Compelling and curiosity creating headline up top
- Live video, audio, and/or a set of bullet points (ideally a combination of these) along the left
- Opt in form along the right with perhaps some catchy text above and below
- Some basic links at the bottom such as your home, contact, about us and privacy pages
Some others may like to test a linear format as well, which simply just lists each of these 4 elements in one column from top to bottom on the page. Although the former is our favorite template to utilize for our own real estate marketing plan, you may find that utilizing the latter could produce better results within your market. So always test everything!
Now, when you are writing your headlines, they need to address some form of need or desire that a typical person will have within your target market. Be sure to focus on using power marketing words and phrases that will enable your title to immediately stand out when a visitor lands on your page. For example, use copy such as “3 Secrets to…”, “How You Can…”, “Who Else Needs…”
Secondly, the body of your page which consists of video, audio and/or bullet points will need to point out very specific benefits and not features. It is a good idea to use quantifiable numbers whenever possible and words that will inspire visitors to act. I cannot stress enough the importance of using live real estate marketing videos whenever possible. This is the best way to build rapport and keep people on your page.
Thirdly, setting up your opt in form is rather straight forward. There are a lot of great systems you can use like Aweber, Get Response, Constant Contact, etc. that will allow you to create the code within their system, which can then easily but cut and pasted onto your web page. Please remember that less is more when it comes to choosing your required fields. Typically it is best to only ask for a name and email with cold traffic, because this will ensure that you get the highest amount of leads possible.
Finally and most importantly, your offer must be absolutely killer. This is where the rubber meets the road. Unless you are giving people something that has very high perceivable value or is incredibly curiosity creating, all your other real estate marketing efforts will end up being wasted. Put the most amount of time and effort into delivering a product or service that will blow your prospects and competition away. Do this, and we can ensure you that your time will be very well spent.