What to include in OTM inquiry letters?

[Joe McLaughlin]

I’m just starting out my real estate investing journey and hoping to build an off the market lead list through lettering some homes I’ve identified in my area. Any advice on what to include as well as keep out of such letters to increase response rates? Thanks! 

[Kai Kopsch]

Congrats on our first post on BP; the response rate varies from sending postcards or letters, handwritten or typed. And what to include in your letter depends on the situation the property is in. Yellowletters dot com has some examples. Before sending letters, it's essential to get the fundamentals right. Almost 98% of people trying to wholesale property never even make one deal. Successful wholesalers spend $10K+ monthly on marketing, have intimate knowledge of property values in their geographical area, and understand real estate law, foreclosure, financing, marketing, investing, and operations.