Why 73% of REI entrepreneurs are leaving $50K+ on the table annually

[Bob Lachance]

Fellow investors,

Brutally honest question: How many hours did you spend last week on tasks like...

• Uploading photos to listing sites
• Responding to tenant inquiries
• Updating spreadsheets with property data
• Researching comps and market data
• Managing contractor communications

If it's more than 5-10 hours, you're literally paying yourself minimum wage to do work that doesn't scale.

Here's the math that'll make you sick: If you're earning $150K+/year from REI, your effective hourly rate is ~$75. Every hour spent on $25/hour tasks costs you $50 in opportunity cost.

Do that 15 hours/week for a year? You just lost $39,000.

But here's what's crazy—most of us KNOW we should delegate, yet we don't.

I just deep-dove into the psychology behind why successful REI entrepreneurs resist virtual assistants, and the findings are shocking.

The 7 barriers killing our productivity:

1. Trust issues (even though we trust contractors with $50K renovations)
2. Control addiction (the same trait that made us successful now limits us)
3. Knowledge gaps (we know how to analyze deals but not how to hire VAs)
4. False economy thinking (saving $1,000 while losing $10,000)
5. Fear-based myths (mostly outdated horror stories)
6. Communication concerns (totally manageable with systems)
7. Perfectionism (the enemy of scale)

The investors crushing it? They've systematized their operations with VAs handling everything from lead qualification to property management coordination.

One BP member told me: "My VA handles all my initial tenant screening. I only talk to pre-qualified prospects now. Saves me 15 hours/week."

What's your biggest hesitation with VAs? Drop it below - I'll address the common ones.

TL;DR: Your resistance to VAs isn't logical, it's psychological. The investors who break through these barriers scale faster while working less.