Investing In Syndicated Debt Deals - What Would/Do You Look For?

[Bryan Hancock]

Happy post 4th of July folks.  

We're working with iFunding to launch our first debt-based crowdfunded deal.  We have two successful crowdfunded placements of equity in Austin-based development projects and I am used to dealing with the equity side of the house.  Notionally debt should be a lot easier, but I wanted to put out a post to see what everyone thought about primary motivators for people subscribing to debt offerings.  What would be attractive to you? 

Here are things I am thinking people like to see:

1.  A successful track record

2.  A strong team

3.  A great credit score

4.  Clear path to repayment

5.  Solid collateral

6.  Some sort of locked-in interest (lockout) for use of funds.  For instance, a 6-month minimum or some such

7.  Strong balance sheet and liquidity

8.  Attractive interest rate

What else can you think of you'd like to see if you were going to invest your dollars in the debt part of the capital stack on a given project?  I am sure I am missing stuff and your advice would be very helpful in structuring a webinar and documents to address any items an investor would want to see.  The 4 Cs of credit (character, capacity, capital, and collateral) should probably still apply, but I am sure that something is missing from the list above.