Coleman Revenue and Research Experience

[John Arena]

Hi All

Does anyone have experience with Coleman Revenue and Research in the STR marketing/pricing world? Thank you.

[Michael Baum]

Never heard of them nor can I find much info online about them @John Arena.

What are you looking to accomplish with them?

[John Arena]

My PM company told me that is who they use for rate setting.  They say they use Key Data (not AirDNA).  I have not heard of Key Data either.  My property performance is way below what AirDNA would estimate so I am trying to do some investigation on my own.

[Andrew Steffens]

I have never heard of them.  I think your PM should explain more.  We use Revmax which comes with LSI tools and KeyData included. I only use AirDNA for market research and revenue projection research.

[John Arena]

Thanks all.  Revenue projection is what I am trying to do for 2025. We just added some large property updates this year (heated/chilled pool, fire pit, extensive landscaping) so I am trying to get a revenue projection for 2025 given all of the updates.  Its past performance has been significantly below what AirDNA estimates.  The main issue looking at our actual historical data seems to be that our actual ADR is substantially below (about 30%) what AirDNA estimates.    

[Garrett Brown]

Welcome to the forums, John!
Are you pinpointing your exact property with bedroom/bathroom/guest count on AirDNA? You are hitting the occupancy numbers but not the ADR; is that correct? How are you ranking on Airbnb and other OTAs?

If ranking is an issue, I would look into Intellihost and Rankbreeze. I have never heard of the main company mentioned. KeyData is a cool tool from what I've seen but I have never personally used it much.