Making sense of PriceLabs data?

[Jon Martin]

I have a property I am planning to sell but decided I would try Pricelabs first to see if I was leaving money on the table. When I download the recommended prices for the entire year, I get a total of $74K. If I multiply by 60% occupancy, I get $44K, which is closer to reality. Yet when I run their estimator, I get $25K. When I compared my July from this year to last, there was little change using their prices. 

Another strange item is that it is predicting ADRs that are $30-50 higher for weeknights in shoulder season months in 2026. Are they extrapolating based on market trends? 

Overall I think it's a good tool to be sure you are getting more on key dates for events you might not be aware of, but it seems like the numbers overall are a bit aspirational?

Curious to hear others experience here. 

[Ken Boone]

Hey Jon,

I am the STRWealth Conference in Nashville and during one of the sessions I stepped out and went over to the PriceLabs booth. I had about a 30 minute 1 on 1 with the guy there and WOW what a difference. I have been using PriceLabs for 2 years now, but I knew I was not using it to its full potential. He explained some stuff to me on how to get my comp sets drilled in and how to interpret a lot of the data. And we did it all with my dashboard.

My recommendation is to setup a call with PriceLabs and ask them these questions and let them review how you are setup and all that. It might help you drill down deep enough to have more accurate results from the data.