What to do with Inherited Land

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One of my friends has inherited some land in MS.  I believe it's 5 acres of land in a very rural part of town.  It used to be farm land years ago but nowadays farmers aren't interested in renting small acreage.  Its right outside of Columbus in a good area and located in a great school system.  Its raw land so he knows that installing utilities would be necessary if he decides to put a mobile home or build a small home on it.  He's not interested in selling it yet however definitely wants to look into investment opportunities.  Are there any opportunities that people do with raw land in rural parts of the town other than farming that has been profitable without spending a lot of money upfront?