Direct Mail: How do you write a salutation when it's an LLC?

[Chris Ruoff]

I am mailing a "Professional Letter" to a list of apartment owners and targeting both people whom hold it in their name but also LLC's and Trusts.

My question: How do you write a salutation when it's an LLC?

In my prior mailers I have always excluded "Trustee-owned Properties" and "Corporate-owned Properties"

So the beginning of the letter would look like this:

"John Smith

123 Main Street

Austin, TX 78701

John,

I am writing you about blah blah blah...................."

But with a trust it would look like this:

"803 Northwest Parkway Land Trust

123 Main Street

Austin, TX 78701

803 Northwest Parkway Land Trust,

I am writing you about blah blah blah...................."

So I have two questions:

1. How do I write my salutation?

2. We hand write the envelopes; what do we put as the addressee on the envelope? The USPS will be crazy confused if I put:

"803 Northwest Parkway Land Trust

123 Main Street

Austin, TX 78701"

Thanks!!

[Ryan Dossey]

@Chris Ruoff Great job man. It's funny how many people will spend thousands on mail, thousands on seo, and thousands on their site. To prospect to a crappy list. It's the little things that make you stand out. Like have both owners names on the piece as opposed to just owner one. 

If John and his wife Sarah are getting bombarded with post cards/letters that are all to John Smith. The Dear John & Sarah is going to stand out.