Direct Mail-toDeals convertion ratio

3 Replies

Planning on doing direct marketing using post cards to open code enforcement address. I have a LOT of address but wanted to poll you guys to see what your Direct Mail-toDeals conversion ratio is. I dont consider responses to be relevant. I know if will be different in every area but if you would be willing to give me the state that your market to and how many sent vs how many deals you get signed. That should give me a better average of what mine may be. I am marketing to FL by the way.

Thanks for your time.

It's hard to say because that's a niche list and those tend to have higher response rates which you don't care about. It's also hard to say because it depends on YOU. Buying direct from owners is a sales job. You need to connect with them, they need to like and trust you, and then you need to work with them to get to a price that makes sense for both of you. That takes skills and I know plenty of investors who try to buy direct from owners and get nothing because giving out some lowball number isn't getting it done if they don't like and trust you. 

But I would expect you to get 33% of the house you look at if you're good and they have equity. 

Originally posted by @Adrien S. :

It's hard to say because that's a niche list and those tend to have higher response rates which you don't care about. It's also hard to say because it depends on YOU. Buying direct from owners is a sales job. You need to connect with them, they need to like and trust you, and then you need to work with them to get to a price that makes sense for both of you. That takes skills and I know plenty of investors who try to buy direct from owners and get nothing because giving out some lowball number isn't getting it done if they don't like and trust you. 

But I would expect you to get 33% of the house you look at if you're good and they have equity. 

 Thanks for sharing your knowledge. Yep its a sales job, one that I can replace myself with one day. But right now I have 20k + address I have aggregated directly from Counties and local municipality and I cant send everyone a letter but I also want a guesstimate on how many deals I can get out of a certain number. I also would not want to overtax myself with too many calls.

@Xavier Xthrax

Adrien told you the truth. Why don't you start with 2000 addresses rather than 20k and make sure you build the correct follow-up system and practice the skillset of talking to sellers and listening for distress and motivation rather than go that big? 20k mailings is something the big boys do after perfecting their systems and ensuring they have all the people on their team to process that kinda volume. 

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