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Marketing Your Property

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Vicente Hernandez
  • Property Manager
  • Chicago
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45
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Best Ways to List your Property

Vicente Hernandez
  • Property Manager
  • Chicago
Posted Apr 11 2024, 08:20

Hey BP Community, 

Wanted to make a thread of the best ways to market a property. Currently us at Landmark Property Management use over 75 different listing sites as our main marketing strategy. However recently I wanted to try some social media ads or ads in general and see if they are worth it. Does anyone have any experience using ads to promote listings outside sites such as Zillow, Hotpads, Apartments.com, ect?

Would be very interested in also learning about unique or niche ways to market. 

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Abel Curiel
  • Real Estate Agent
  • Queens, NY
1,423
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Abel Curiel
  • Real Estate Agent
  • Queens, NY
Replied Apr 11 2024, 11:22
Quote from @Vicente Hernandez:

Hey BP Community, 

Wanted to make a thread of the best ways to market a property. Currently us at Landmark Property Management use over 75 different listing sites as our main marketing strategy. However recently I wanted to try some social media ads or ads in general and see if they are worth it. Does anyone have any experience using ads to promote listings outside sites such as Zillow, Hotpads, Apartments.com, ect?

Would be very interested in also learning about unique or niche ways to market. 


 Hello Vicente!

Being that you have a track record of selling properties and may have an old lead-list, you can try creating a lookalike audience for facebook ads.

Within the ad manager, you can add a csv file with names and contact information for past buyer leads. Facebook can then take the information on this audience and create a target list of similar people... then you can run ads to that list. 

Much less expensive than google PPC ads.

  • Real Estate Agent NY (#10401295960)

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Gustavo Munoz Castro
  • Specialist
  • Bothell, WA
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Gustavo Munoz Castro
  • Specialist
  • Bothell, WA
Replied Apr 11 2024, 17:59

If you have properties, a great way to promote them is with Facebook Lead Form Ads, advertise the specific property (or better yet, a list of properties) and it will attract buyers.

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45
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Vicente Hernandez
  • Property Manager
  • Chicago
16
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45
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Vicente Hernandez
  • Property Manager
  • Chicago
Replied Apr 12 2024, 13:03
Quote from @Gustavo Munoz Castro:

If you have properties, a great way to promote them is with Facebook Lead Form Ads, advertise the specific property (or better yet, a list of properties) and it will attract buyers.


 Thanks Gustavo, will look into this a bit more before making the ads. Can't hurt to experiment with new marketing tunnels. 

User Stats

45
Posts
16
Votes
Vicente Hernandez
  • Property Manager
  • Chicago
16
Votes |
45
Posts
Vicente Hernandez
  • Property Manager
  • Chicago
Replied Apr 12 2024, 13:05
Quote from @Abel Curiel:
Quote from @Vicente Hernandez:

Hey BP Community, 

Wanted to make a thread of the best ways to market a property. Currently us at Landmark Property Management use over 75 different listing sites as our main marketing strategy. However recently I wanted to try some social media ads or ads in general and see if they are worth it. Does anyone have any experience using ads to promote listings outside sites such as Zillow, Hotpads, Apartments.com, ect?

Would be very interested in also learning about unique or niche ways to market. 


 Hello Vicente!

Being that you have a track record of selling properties and may have an old lead-list, you can try creating a lookalike audience for facebook ads.

Within the ad manager, you can add a csv file with names and contact information for past buyer leads. Facebook can then take the information on this audience and create a target list of similar people... then you can run ads to that list. 

Much less expensive than google PPC ads.

Thanks again Abel, I will definitely look into Facebook ads in general. Creating audiences seems to be the most important feature from what I'm getting from the videos I'm watching. Will experiment with a few ads and see what works best.