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Where Real Estate Is Headed in 2025 — And What Property Managers Need to Know
The real estate game is changing. If you’re investing (or helping investors via property management, real estate, or construction), these are some of the big trends shaping opportunity — and risk — right now:
PropTech is no longer optional. AI, predictive maintenance, smart home features, and digital tenant experiences are rapidly becoming expectations, not perks.
ESG / sustainability is getting baked into everything — energy efficiency, green building, wellness, tenant comfort. Buildings that align with those tend to rent better and retain tenants longer.
Supply constraints + rising construction costs mean renovation, adaptive reuse, and repositioning of existing stock are strong plays.
Secondary and tertiary markets are hotter than ever. Investors are finding value in mid-sized metros where affordability + growth + infrastructure are aligning.
Affordability pressure, rising interest rates, and inflation mean investors need partners who can forecast, plan proactively, and communicate transparently.
So here’s what I want to ask property managers, realtors, and investors: in the market(s) you work in, are you seeing these trends? Which ones have you leaned into ? Which ones feel like hype?
Would love to hear what people see in their markets — what’s working, what isn’t, and where the biggest gaps are.