How Do I Grow My Self-Storage Empire Through Marketing? Your Website

Your Website

When you set up your website, you should have a landing page that captures your viewers e-mail address. This way you can follow up with the potential tenant and hopefully they will turn into an actual tenant. Your website should always offer something of value in exchange for an e-mail address. This can be as simple as an article with tips on how moving into a storage unit works. Or an article with tips for packing your belongings when you are getting ready to put them into storage. It can be anything you want; the goal is to get their email address so that you can follow up with them to encourage them to rent with you when they are ready. Offer them the information and then let them know that you will e-mail it to them, what is their e-mail address? You may even require an e-mail address to get discounted rental rates. Be creative with what you offer but build your list of potential renters so that you can keep your facility as full as possible. When you ask for the e-mail address, have them check a box as to why they are moving so you know which e-mailing campaign to put them on. Do not be afraid to ask why they are looking for storage.

You want your website to be informative. The potential tenant wants to know what size units you have available to rent and how much you charge to rent those spaces. They will get frustrated if that information is not easily accessible. Have your website encourage them to sign a rental contract right then on the internet. Your website can do a lot of work for you. Your manager can upgrade them at the property or sell them a moving package once they meet them. The idea is to get a contract signed so they stop looking at other websites.

You are going to have a group of people who are just looking at storage sizes today to get pricing because they know they need storage in the next month or so. For these people, you need an e-mail drip campaign. Some of these people may be getting ready to put their home on the market. Some of these people may be moving at the end of the semester. Some of these people may be downsizing or any other number of possibilities. Your job is to be ready to follow up with them so that they day that they are ready to get self-storage, they think of you.

Your E-mail Drip campaign

When you send out e-mails to your list of potential renters, make sure that you have a call to action in each e-mail. “Act now so that you don’t miss out on our great rates.” “Only a few units left, sign up on our website today.” Anything that instructs the reader to enter a contract with you is important. Create urgency so that they do not wait until next week to sign up, get them to sign up with you today.

People who look today may be curious today because they are moving sometime in the next few months. This is why you have a drip campaign. You want to remind them that your facility is the perfect solution for their rental needs. Reach out to them over the next few weeks to stay on top of their mind. You can even send out e-mails that offer them a first month free, if they sign up today. Remind them that if they are selling their house, it will look larger and show better if there is less clutter in the home. Each e-mail can target the personal motivation of that potential tenant. This is why it is so important to find out what their motivation is.

The more you follow up with people, the more likely they are to rent with you. You can have the best website in the world, but if you don’t have a way to capture the leads of the people who are visiting your website, you are not going to be able to capitalize on that website. Make sure that you have a great landing page and a great follow up campaign to increase the number of renters you get from your website. As always, happy investing.