Hi everybody.
As a complete newbie to Real Estate Investing, and eager to get into it, my mom actually took me to the 3-day Fortune Builder's seminar.
I wanted to leave a comment here so that someone else who may be researching this company, as I was doing, can get another perspective on the topic.
After attending the 1st day of Fortune Builder's 3-day seminar, I went online to find some reviews on Fortune Builder's. On Google the 2nd non-fortune builder site was this one, and with this topic. The first thing that I read was actually Marie K.'s post.
To begin with, I had NO idea that this seminar was about their mastery program which costs $25,000. Alarm bells went off in my head, because on that 1st day there was barely any mention of this. There was one slide about some mastery program and one-on-one coaching and if you'd like to get interviewed about joining their "team" you can apply before you leave. All in all there was maybe a whole 5 minutes dedicated to their "program" and everything else was, what seemed to me, some good valid information.
The next morning the speaker shifted to, what I would call the "sales pitch" part of the seminar. There were still a few tips and tricks he gave out, but most of the presentation, like 85%, was about their program!
At that exact time, MY perspective changed 180 degrees. Suddenly, everything made sense. Especially since I already knew what was coming; the shocking price tag.
But it wasn't just about the price of it; it was the way in which it was all presented.
I just wanted to give the person who is about to go to one of these seminars a fair warning and things to look out for...
They will tell you to "clear your cup" - i.e. disregard any preconceived notions about real estate and becoming an entrepreneur in general. What that really means is 'don't think critically'/'let your guard down'.
They will say things like "Naysayers will tell you, Oh I don't have the money to start investing right now. Well, let me ask you this; how many people here have upped their credit card limit before? How EASY is it? How long did it take you? A phone call? 5 minutes?! That's like FREE MONEY!" (He literally said that.) "That's RIDICULOUS! You know you can invest in real estate for a very, very small amount and get a 20% ROI! Making that initial money you borrowed, FREE!". Now, that to me sounds like a huge risk, but even if it is somewhat, somehow plausible, and possible then okay, that's one thing. But the REAL motive behind that is not for you to invest in a property, it's for you to up your credit limit to say, oh, I don't know, $25,000? and then 'invest' it with them because you will get that money back within your first 6 months *no guarantees*.
To quote the speaker: "We really believe in transparency and, you know, Than always told me to be honest and up front with people. Tell them what you are about and what is going on here. Our business is in it for making a profit." Except that the seminar wasn't transparent from day 1, they weren't clear and up front about what they were selling!
Speaker: "It is absolutely critical that you understand the URGENCY involved in Real Estate Investing. You need to know when there is a good deal presented and you need to act on it... when?"
Crowd: "NOW!"
While that is true in real estate, the purpose behind it was intended for you to act on the deal they will be presenting to you, quickly!
All the posters around the room read "take action now.", "now is the time to change.", "to become successful you must take action!". Sure, great motivational messages, but motivating you to do what? Take action now and BUY into their program, now!
They attempt to cover up that fact by their "interviews" and making it "exclusive", only for the "select few who qualify". "You know, Fortune Builder's is looking for the investor mindset individual and not a consumer. And one of the things they look for is someone who is willing to take action and full responsibility even when they fail!" What that means is, should their program fail you, you take full responsibility, because after all, you were the one not putting in enough work. If you are that type of individual, then you are perfect for them. The ironical thing about that is if you ARE putting in enough work, of course you will succeed, and would have anyway, regardless of the program. The program they sell implies that it will accelerate you to your success, essentially get rich quick, all the while he says "there are no shortcuts to success". So, the person who will qualify for their program will have to accept that "there are no shortcuts to success" so that when their program fails to accelerate them FB can say "well, hey look, we already said there are no shortcuts to success.".
An example he gave was how Tim Horton's runs a franchise and Sally's Coffee is run by a Technician type of individual who wants to do all the work themselves. Again, I can see the logic in not doing all the work yourself because you will be too busy working in other areas, doing other deals. But then he goes on to say you will have so much free time! He contradicts himself by implying that you will see instant success, and defining that success as free time to do whatever you want, and saying that it takes a lot of hard work to become successful.
There are so many contradicting things the speaker said too. "You know what the definition of insanity is right? Doing the same thing over and over and expecting a different result. Only what's more insane is people doing what someone else is doing, seeing the other person failing, yet still expecting a different result! What you need to do to succeed is follow the right path, follow the people who have done it, proven it and succeeded themselves!" And then saying "But you have to be different. You have to be an unrealistic to achieve your goals!" Although all these motivational speeches are true in their own sense, it was all twisted in a way to convince you into buying their program.
The slides about making decisions. "Successful people who make money, make decisions. If you want to be successful, make a lot of decisions, all the time." While this is true in its own way, what they also wanted to indoctrinate is that soon you will have to make a decision (i.e. when you get offered their program) and to make money, you should make the right decision (i.e. joining it). Also, as a side note, I noticed that the speaker waving his hand towards the green/money side of the slide behind him every time he said "make a decision". Admittedly I may be looking into it a little too deeply at this point.
Something strange happened on the 1st day as well. At one point one person in the crowd spoke up and disagreed with a statistic that the speaker gave, and the speaker choked up! It was about "how long does it take for the average person to sell their home, on average? It takes 60-90 days". A real estate agent in the crowd said "No, actually it's different in this market....". And before she finished he just sort of shut her down and said "No, no, you don't understand, I mean from the closing day of the deal.". She spoke up again and I couldn't really hear what she said but the speaker got all nervous, sort of chuckled or something, went quiet and went for his cup of water. We were all awkwardly quiet, a few people were kind of chuckling at him. Personally I felt embarrassed for the guy because clearly he got caught off guard. I didn't make much of it until the next day, when I found asking myself why he was 'on guard' in the first place?
We ended up leaving on the 2nd day of the seminar basically right after the prices were revealed. Funny enough the last slide that I saw said at the bottom "don't leave". Which made me want to RUN!
Yesterday was the 2nd day of the seminar, and today instead of being there I'm writing here after joining BP. Last night I actually felt sick to my stomach about the whole thing. Mainly because I was thinking to myself what kind of suckers buy into this stuff? Before I said anything my mom says to me "you know, if I had the money I would definitely buy their program". After I told her my thoughts on it she said "don't be so negative about it.". Which scared me further because that's what the speaker said on day 1!
To me, from my perspective, the mastery program is a sham. I know some people will say 'you can't judge a book by it's cover', but guess what, a picture says a thousand words. And I got the picture loud and clear. With that said though, I would still recommend this seminar to newbies because it is a good starting point. For $200, I found that the information given on the 1st day was worth it for 2 people. I would advise you though, and hopefully you are reading this before you go in; go there knowing what THEIR motive is, what to look for and what to look out for. Once you know their motive it's easy to spot out the good valid information that they actually do give you. Take the bait, but don't get hooked! After all, I did find out about this site because of FB!
Anyway, I'm sorry about this really, really long post but I do hope that someone finds it useful!
Cheers