All Forum Posts by: Brandon Zerwas

@Don Konipol Thanks for jumping in the convo here. I think using data-driven, online behavioral analytics to serve display ads more intentionally, actually disrupts interruptive marketing in a way. For example, traditional TV ads and billboards have no way to determine if they're actually reaching the right audience (or measuring the success even if they did). Data-driven tactics provide a more granular approach to serve ads to a very specific individual on multiple devices, and then you can measure if they actually convert due to the marketing campaign effort (clear attribution).

You're right in regards to the price point. I used to download address's from ReboGateway and send out yellow letters and post-cards. I thought this to be an interesting approach, that could put display ads on every device in the OOS homeowner before my postcard arrives and after it arrives. 

Disclaimer: I do work for Simpli.fi so I'm playing with the idea of it connecting to my real estate efforts / curious of what you more seasoned RE folks think. Thanks again for the insight Don - leaning on folks like you and others to toy with such ideas.

Here's a compelling blog post about it: 

"This means marketers can effectively serve digital ads to the same houses they’ve targeted with direct mailers. Addressable Geo-Fencing extends the reach of direct mail campaigns, improves frequency, and even provides foot traffic attribution":  https://simpli.fi/how-addressable-geo-fencing-can-complement-direct-mail-efforts/

Has anyone considered this in regards to their address lists and direct mail efforts?

Addressable geo-fencing is the ability to target audiences on desktop, mobile and ConnectedTV using physical addresses. As the most granular location-based targeting tactic on the market, addressable geofencing can target and reach every device within a home and up to one million addresses per media campaign. 

Curious about your thoughts - this is through Simpli.fi

- Brandon