A lot of great advice so won’t go too much into action plans because it’s already been mentioned. One item you mentioned that is concerning is you said you did 200-300 letters to handout and you gained one contact but you lost track of. That’s this business. I’m 4 1/2 years in and just listed my first $950,000 property then leveraged that listing to receive a $1,650,000 listing going up in around 7-10 days. You can’t “lose” contact. The grind is for the prospects then converting those prospects to clients. Then serving those people at such a high level of service that they will refer you. It sounds like your letters potentially were a success then you lost contact literally or just over time. There may have been xxxx amount of other people that you didn’t consider a success that you “lost contact” with as well, or just never attempted to reconnect with.
Ah heck I’ll throw in a little advice I can’t help myself. I usually do the personal notes after a good contact and I always attempt to follow it up with a plan of action then stick to it. Hold an open house and have a great conversation with a potential buyer that readily leaves their information behind? Write a personal note thanking for stopping in and how much you enjoyed the conversation. Only say it if it’s genuine. Say you enjoyed it so much you were going to reach out on say Thursday/Friday. Give it enough time that the letter will show up. Follow through with calls. It’s all a layering effect though. If you’re not going to make it financially but you still have the fire. Go join one of these super teams and let them feed you leads. You’ll work like a dog and they’ll take a pretty penny from your commission split but you won’t have to lead generate to gain experience. My personal advice if you can is to rough it out though. Yes you’ll gain experience but mainly lead generation is a lot of times the only difference between an agent with a team of 50 and the agent that can’t make it.
Also maybe don’t try to define your business yet if you’re doing so. When I first got in there was tons of agents that immediately went for the luxury market or primarily flippers etc. Hardly anyone I joined with is still in real estate. I took anything I could get. Then focused on value for my clients, honing my skills etc. Now I have a couple of assistants and I’m slowly positioning myself for the luxury market but not because that’s really what I want but because my goals are value it’s difficult to offer value at 75-100 transactions a year but you can do at 15-25 a year. So for me I can bring gifts to listing presentations and send little pop bys that aren’t just silly notes on skittles because I’m focusing in on a smaller number of transactions.
Learn tools to lead generate. Door knocking, expired listings, open houses, join a BNI Group or a networking group, see if your company has a relocation division. Don’t focus on a specific niche, focus on just improving your craft and make no doubts your craft/skill is lead generation right now. That’s it. Then find your niche. Mine was construction. I had experience working on homes for years. I focused on a more detailed market analysis, being more knowledgeable on homes and prices of materials/installation costs within the homes and used that to position me as a pro in negotiations and setting higher prices for listings and being able to make strong arguments for those prices. Last part is as you’re lead generating make sure you’re following up with those prospects. Start your day lead generating, then everyday near the end call past potential clients for an hour. See what’s changed. Maybe too early to jump into a CRM but just use an excel sheet to save what they’ve been doing or how far out they are.