Helping a Friend out, several states away, who wants to get into Self Storage. We identified a property for sale on line and did all of the financial analysis, education, and marketing study on line over three calls. The numbers all look great. Profitability, cash flow, debt repayment, down payment, etc. Since it was a Friend, I decided to drive 13 hours and put my feet on the ground and drive the area.
Now my friend had said there was No Zoning in the county, just the city limits. I can easily understand that, but in my head it just didn't register. Who doesn't have zoning. Out of 99 counties in Iowa, ours was the last to establish zoning and codes, thus I had seen it both ways. As I drove into the area, I started noting Storage facilities in various areas, that made no sense. Finally looked at the property we had spent a lot of time analyzing and within 5 minutes said, we decided to take a pass. Beautiful facilities, again numbers worked, but now I realized there is truly No Zoning here. I explained why my Risk assessment of this investment was off the charts. Since anyone, anywhere could build another Storage facility. Normally I am always moaning about zoning, but as I have said before, the harder it is for us to locate a spot, the harder it is for other businesses also. Thus it is a safer investment.
Had to re-group and re-evaluate the way I normally assess and select a new storage location. Now knowing/understanding, we could build anywhere in the county we went through the following approach. Let's look for a great Customer based location, closest to them, at cross roads, two way intersections, road way visibility, etc. Then we took a look at the properties from a Competitor location between the customers to our location. We started noting flood areas, Large tracts of land that would not be split up to use as Self Storage. Who wants or could buy 200 acres, just to get 4 acres for storage. Power lines with large easements crossing the property. Etcetera.
We are chasing down some info for Monday. Subject to that we plan to make an offer on some land. This location will pressure two other existing Storage facilities, since ours will out position theirs. We are perfectly positioned for the customers ease. No land for competitors to buy within a reasonable distance. And, our location is not to big. I explained given the no zoning rule for the county, I would never build a large 300 and up location. I would prefer to build 200 and down, at several locations. Although this is not the best Cost approach, it is definitely the best Risk mitigation approach.
This was a really fun exercise for me. I had to rethink our approaches and come up with new ways to select and protect a new location. As always saw about 3 other locations that once my friend gets established, recommend they build.
Ran into an RV park investment that is not on the market, but they knew we were looking to invest in storage and wanted to discuss with us. My friend was worried they might ask $2mm; but I said they are generating $25,000 per month, with no property tax. So they should talk with them.
Not my area, but we identified a building that didn't fit what we wanted, but would be great for a reception hall which is needed in the area.
Also identified a need for Child care centers, even though that business is not viable right now with Covid. But these will be a great investment for someone looking with value, since they are financially stressed. Owning the building and renting out. Talked with a National broker and he noted within the next two months these will start to go on the market. People are getting tapped out.
But it's about staying in your lane and staying focused. They were amazed at all of the opportunities within a 10 minute drive, that they had never noticed. Their brains got turned on and the wheels started turning.
"Start small and Make Your Big Mistakes Early".