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All Forum Posts by: Erica Calella

Erica Calella has started 8 posts and replied 75 times.

Post: Tell me your story!

Erica CalellaPosted
  • Investor
  • Posts 77
  • Votes 105
Quote from @Jimmy Alexander:

Hey Biggerpockets people,

Im looking to connect with investors and hear your story! I currently live in NY, invest in NEPA (scranton, archbald) and would like to expand into Allentown PA. I began investing about 3 years ago and acquired 12 units. My biggest deal is a 6plex and I'm now looking to scale into 8-12 unit buildings. I love to hear stories from other investors on how they got started and where they're at today so feel free to reply below or send me a PM!

I got into real estate investing by accident. I actually work for a global real estate asset management and investment firm (mostly commercial, logistics, multi family etc) and have always loved this asset class. It's like beautiful art to me! It wasn't until I started renting out my first condo in NJ that I realized I could build a lot of weath going this avenue. I sold that condo and now own one STR, but I am looking to grow my portfolio of buy and hold assets. I'm hoping to scale at about 1-2 properties per year. I enjoy having a day job (weird, I know) and am just looking to set my future family up for a comfortable life financially!

Question for more seasoned investors- what was your growth strategy and how has today's macro environment changed since then?


As you can see from the posts prior to mine, 1031 exchange transactions are very complicated and its best to discuss with your tax advisor/ qualified intermiediary before you make any decisions at all. One misstep can throw off everything and result in a lot of tax consequences. I have also used First American Exchange and couldn't recommend them enough!! They helped me throughout the entire process during my first 1031 exchange and I will be using them again in the future.

What do you think is the reason for that? Is there more supply in the area? Or are vacationers trending elsewhere for the holiday weekend?

Post: Real Estate Meet Ups in New Jersey

Erica CalellaPosted
  • Investor
  • Posts 77
  • Votes 105
Quote from @Joseph Elci:

Hello All, 

I am hoping to have invested in my first property before the end of the year.  I am wondering if anyone has any recommendations on well-established groups that host meet ups in north / central New Jersey. 

Thank you!


 Following because I'm interested in finding one in NJ as well!

Post: Airbnb Listing Help Needed

Erica CalellaPosted
  • Investor
  • Posts 77
  • Votes 105

I have also experienced this, so following this discussion for any recs as well!

I wonder if it has anything to do with airbnb's push to promote this profile as a new listing on their platform?

Quote from @Toni Escuder:

Being a business owner means dealing with difficult situations like this. We get really invested in our businesses and it's hard to not take it personally. I totally get it and sympathize! My advice would be to thank them for taking the time to provide the feedback and you'll use the information to improve your property and service for future guests. 

As you continue with this journey, you will need to build up some skin to not let it bother you. I actually read somewhere recently that hosts should aim for a review average between of 4.6 and 4.8 ( or something like that) because only 5 star reviews means you are leaving money on the table and giving in to guests demands too often. 


 This is so true Toni. Thank you for making me feel heard and for the great advice.

Quote from @Andrew B.:

I'm not an STR owner, but a customer. When I look through bad reviews I'm usually less interested in the review and more interested in the owners response. If you own up to the problem and commit to fix it, that gives me confidence that the bad review wont be reoccurring. Of course, if it is something outside your control that can be trickier to deal with.


 Thank you so much!! Your perspective from a guest's POV is really insightful and appreciated!

Quote from @John Underwood:

Having an occasional negative review that you rationally address and fix makes your reviews look real as apposed to 100 all 5 star reviews.


 That is also a really great recommendation on how to reframe the situation. Thank you!!

Quote from @Leora Merrell:

Without knowing the review details, I can’t give you any specific direction. I’ve had a few myself (it happens, especially when you get a crazy). Luckily, most of the time their review says a lot more about the guest than it ever would about any of my properties. I usually say something like, “we encourage future potential guests to read all other guest reviews of our property for an honest assessment of what to expect.” Or something like that. Simple yet effective. 
If something truly was wrong that you could have prevented or handled a lot better, thank them for leaving a review, apologize, own up to the mistake you made, and explain how it’s fixed so it won’t happen to future guest. This response needs to be clear but brief. Do not write up an essay. No one will read it and you’ll come across as the crazy one and as super defensive. 
Hope that helps! Thankfully, these are few and far between if you’re a good host and take care of your property. Don’t sweat it. It’s not worth it. 

That is great advice. I like to think most guests who do read reviews are reasonable people. This is a good strategy to turn a negative review into a positive result! Thank you!
Quote from @Caroline Gerardo:

Not knowing what they said take it as an opportunity to fix and improve rather than they were difficult.

Absolutely. I personally welcome the feedback as it can only help me become better at this.


I think there needs to be a degree of fairness/ principle here though. I am struggling with taking negative feedback constructively when it's not necessarily coming from a good place. That's really what I am looking for guidance on.