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All Forum Posts by: Gant Hinkle

Gant Hinkle has started 1 posts and replied 2 times.

Post: Direct Mail Message Variation

Gant HinklePosted
  • Flipper
  • Tulsa, OK
  • Posts 2
  • Votes 0

Thanks Jerry, I appreciate your feedback!

Post: Direct Mail Message Variation

Gant HinklePosted
  • Flipper
  • Tulsa, OK
  • Posts 2
  • Votes 0

Is it important to change up direct mail messaging after each touch?  For instance, if you sent a postcard saying the home looked vacant and plan to send additional postcards, is it important that the follow-ups are different and/or acknowledge previous messages?

Example (not exact copy):

Postcard 1 - I noticed your home seemed vacation, I would like to buy

Postcard 2 - I wanted to follow-up and see if you are ready to sell

Postcard 3 -  Call and I will buy your vacant home