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Reviews & Feedback

All Forum Posts by: Jessica Stringfield

Jessica Stringfield has started 2 posts and replied 4 times.

Post: Methods for Managing Bad Reviews/Getting Good Reviews?

Jessica StringfieldPosted
  • Professional
  • Cincinnati, OH
  • Posts 4
  • Votes 3

@Patsy Waldron & @Michael Le - Thank you both for your comments! Apologies for the delay in replying, it's our busy pre-leasing season. ;) You've both provided some really useful insight. Reviews are kind of a pain and it's nice to know that others are pretty much dealing with the same thing and responding the same way. Thanks again!

Post: MKT & Comm. Director from Cincinnati, OH

Jessica StringfieldPosted
  • Professional
  • Cincinnati, OH
  • Posts 4
  • Votes 3

Hi @Adam Curry! Thanks for joining the conversation. I came from the Cincinnati Art Museum prior to joining my current company so I have a non-profit heart and a business mind. It's a delicate balance and although I liked the museum, I found myself drawn to more of a for-profit direction where there is more financial 'freedom' to help other non-profits as well as operate in a business sense (in my personal life and professional life, I am very active in the non-profit world). It sounds like you've made some great efforts so far to give back! The toughest part is sustainability when it comes to philanthropic programs but it's great to do what you can when you can and share that news with your followers. I know, as a marketing professional and a consumer, I'm always drawn to companies that give back and show that they care. :) Thanks for sharing your experience!!! 

Post: Methods for Managing Bad Reviews/Getting Good Reviews?

Jessica StringfieldPosted
  • Professional
  • Cincinnati, OH
  • Posts 4
  • Votes 3

Hi! I'm new to the industry (4 mo.) but I'm about 5 years into my MKT/Comm/PR career. :) 

I work for a company that deals mainly with college students and as most of you know, Social Media is the chosen 'realm' in which the younger generation will BLAST companies if they are not satisfied. 

I'm all for freedom of speech but at times this can get out of control when we reasonable cannot do anything to solve the problem. I want to hear from others how they manage these kinds of reviews. We always respond in a kind, professional manner with resolution in mind...but what do you do when that person will never be satisfied? And how do you, on the flip side, encourage reviews from positive folks? I've tried a variety of things but I also want to hear your thoughts! 

Example: We may have a student sign a lease, late in the academic leasing season, for an apartment where there is a parking spot available BUT it's a block away (in an area where parking has always been a difficult issue). The tenant was aware of this...but now, a month later, the tenant's mother is upset that her daughter has to walk a block to her car and she blasted us in a Facebook review. Of course we worry about the safety of our tenants...but we can't physically move a parking place so that it's right outside of her door. It's a very congested, urban environment and all our other spaces are claimed by other renters who leased early and chose their spots promptly. 

All advice is appreciated. I've just been thanking folks for their feedback and enforcing the fact that we are indeed listening...but can I do more? I'm looking for creative solutions. :) Thanks!

Post: MKT & Comm. Director from Cincinnati, OH

Jessica StringfieldPosted
  • Professional
  • Cincinnati, OH
  • Posts 4
  • Votes 3

Hello! I am the Marketing and Communications Director for a company that is growing very quickly and I'm interested in hearing more about what works and what doesn't in terms of Social Media Advertising, Community Event Planning and tackling those difficult FB reviews from the oh-so-eager-to-complain-on-social-media Millennial generation....don't worry, I'm a Millennial so I can say that! ;) All joking aside, I'm interested in creative advertising ideas, any advice from other college town rental properties and just general PR/Marketing Talk. I am also interested in hearing how your company gives back! Do you have a philanthropy aspect to your company? My company is involved in several philanthropic endeavors and I want to be able to harness that 'good news' vibe so folks know we are a good company to do business with. What do you do? Lets chat! :)