All Forum Posts by: Keanan Koppenhaver

Absolutely. Been working on a similar platform to Lead Propeller but more on the agent side, so I've been thinking about all this a lot lately. Don't hesitate to reach out with any further questions!

Web Developer checking in here. 

In short, just having your site up will not instantly flood you with deals. You still need to drive traffic to that site and convert some number of that traffic into leads. The number of deals you'll actually get is a function of your conversion rate:

Deals = Pageviews * Conversion Rate

This equation can give you a rough idea of how much traffic you need to get to your site to get the number of deals you're looking for.  For example, if you convert 1% of your website visitors into leads and 10% of those end up converting into deals, how many pageviews would you need to get 1 deal?

1 = PV * (.01*.1)

PV = 1000

In this simple example, you would need to drive 1,000 pageviews, either by PPC, word of mouth, or your site getting found in search engines, to get 1 deal.  Your numbers may vary.

As far as SEO goes, one of the best ways to drive traffic there is to produce relevant local content. A one page site won't give you much SEO benefit unless there's a lot of content on the page, which might make it feel cluttered. Try to position yourself as a leader in your local market.  If you can write articles about terms that your potential clients are searching for, you're much more likely to come up in search engines.

With any site, but especially a site in the real estate space, there's really no 'fire and forget' solution.  The actual site will give you the web presence, but then it's up to you to continue marketing and driving traffic to that site.  Whether this is using something like Facebook Ads or Google AdWords or just going to local events and handing out business cards with your URL on them.  

Never used Lead Propeller, but from what I can see, they don't offer any sort of PPC integrated.  This means that you'll just buy your ads separately and point them to your LP site.

The cost for these really varies based on which terms you're trying to target and which network you're using (AdWords, FB Ads, Twitter, etc).

Best of luck!

@Austin Mudd

I've seen Divi used successfully as well.  It's mentioned as one of the resources in this pretty solid list.

https://colorlib.com/wp/real-estate-wordpress-themes/

Full disclosure: I'm a WordPress developer.

I've done a few real estate sites and WordPress always works great for our clients.  

I've also done just single property sites that lived on their own, but WordPress, especially if you're looking to build more of a holistic presence, lets you edit your content and keep it all up to date without have to touch code.

For our clients, we do all custom theme work, but there are some great real estate themes out there as well.  There are plenty of great themes out there. If you're feeling a bit overwhelmed, I wrote up a quick piece on how to choose a good WP theme.

http://keanankoppenhaver.com/how-to-choose-the-rig...

To be fair, I've seen clients have success with SquareSpace as well, and there are agencies and services who will build and maintain the entire site for you, but WordPress for me strikes the right balance of 'it just works' and 'I still want to be able to make some modifications'

Happy to answer and follow up questions you have.

Good luck!

Keanan

@Jimmy Chou tried to tag you in the post above, but it didn't come through. See above.

More information here if you're looking to get keywords out of GA.

https://www.wordtracker.com/academy/learn-seo/analytics/monitor-with-google-analytics

Do you have any sort of analytics set up on your site? Long tail search terms are the sorts of things Google Analytics (https://analytics.google.com/analytics/web/) and Google Search Console (https://www.google.com/webmasters/tools/home?hl=en) are able to help you find out about.  If there are terms that are already driving traffic to your site, it might be worth doubling down on those.  

In addition, if you find these keywords, you can create pieces of content around them (blog posts, short Youtube videos or something similar) and get some of the natural SEO benefit in addition to driving traffic through AdWords.

@Robert Carroll Sure thing. Definitely ping me when you get your site up! Best of luck!

Web developer here, so I have more experience with the online side of things, but from my experience, many of those things that you listed (SEO, content marketing, and even adwords to some extent) take some time to get up and running with.  They first require you to have a website (which you may or may not have, if you do feel free to send me a link and I'll take a look) and even then it takes a bit to build up SEO authority and start getting your content shared with a wide enough reach.

All of those online angles are definitely possible, but if you're wanting to start right now, I would go with some of the more direct offline angles.

I would of course suggest that you keep trying to build up your online presence while you pursue deals, but getting a few initial deals right off the bat will also give you more ideas and experience that you can turn into content and leverage for SEO purposes (building your credibility).

Just my 2 cents, feel free to reach out with any questions!

Thanks for the update @Tara Ballenger.  Good on you for taking action and not getting stuck in "analysis paralysis"!