All Forum Posts by: Mike Hardy

Start with as small a sample as you can and make sure you can track the results with either a website to visit or a phone number to call.  You'll learn a lot as you do it more and more. You just don't want to burn too much cash during the learning phase.

Hey Joshua, I'm a big believer in direct mail. It often gets a bad wrap because so many people get so much junk, but if you can narrow down your list, response rates should be pretty great. 

Try to answer these questions first:

How much revenue does 1 deal generate?

How many pieces of mail will be sent?

What is your expected response rate on that mailing campaign? 

How many of those respondents do you think you can close?

Do you have the budget to test and iterate this marketing channel?

If one deal generates $2,800 or more and you think you can close at least 1 deal in this campaign, then its a no-brainer.

But, I wouldn't get discouraged if the first campaign is a bummer because it's your first time. It's going to be a learning experience, and as Michael said, you'll want to A/B test this as much as possible, but once you have it dialed in, it should require very little maintenance.