All Forum Posts by: RIchard Roop

While I'm a marketing expert I do not claim to be a social media expert.

However I can say that marketing is to generate leads and do deals. Social media is to build relationships with existing clients and potential clients or prospects. A well-written sales message my be a static online page. Social media is dynamic, interactive and changing content.

You might start with a blog, like through Wordpress. You must decide who it is for (the audience) such as sellers, buyers, investors... or all three-in-one.

Your blog is where you post news, stories, articles about what you are doing or cool things you have found or learned. Give freely. Be helpful. From your blog you look for ways to generate curiosity about what you do, looking for opportunities to drive them to you sales page.

Think of it as a party where you meet and get to know people, and where they get to know you. You would never start off a new conversation offering an opportunity to do business. But you do want to get them to ask you about such opportunities.

Be both interested and interesting.

There are software programs and plug-ins that can take one post from your blog (other other media like Facebook, Twitter, LinkedIn, etc.) and re-post it automatically to your other social media sites.

The key is to interact with comments and questions and post on interesting content on a regular basis.

Get clear on your social media goals and outcomes. Get clear on why you would spend time posting (more business) and design plans on how to turn new and ongoing relationship you build into new business. The motivation will come where you can see the connection to the the cash now, cash flow and cash later you can generate.

I have done a lot of marketing and business consulting for real estate investors over the past 13 years. I'd be happy to look over your business plan and give you some quick feedback and advice.