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All Forum Posts by: Matthew Masoud

Matthew Masoud has started 43 posts and replied 319 times.

Post: AMA - 27 Years Old - $3m portfolio

Matthew MasoudPosted
  • Investor
  • Orange County, CA
  • Posts 326
  • Votes 354

Converted all MTR back to LTR. Got tired of managing MTRs even though strong cash flow. Sold a lot of those multifamily buildings and bought commercial strip centers.

Post: AMA - 27 Years Old - $3m portfolio

Matthew MasoudPosted
  • Investor
  • Orange County, CA
  • Posts 326
  • Votes 354

Ask me Anything.

It was mostly apartments in the first two years, and it's mostly commercial now. Bigger pockets has given me so much thought that I'd take a few hours to give back. 

Est. Value of Assets OwnedEst Equity by EOYGlobal LTV
2021$315,000$130,00059%
2022$600,000$435,00028%
2023$1,625,000$610,00062%
2024$1,725,000$760,00056%
2025$3,250,000$1,498,00054%

Post: How to analyze commercial properties area

Matthew MasoudPosted
  • Investor
  • Orange County, CA
  • Posts 326
  • Votes 354

Depends on the asset class:

Retail - Traffic counts >15k on direct road, population density >7,000 1mi raidus

Multifamily - Household income >$50k, population density >10,000 1 mi, jobs (harder to quantify).

Industrial - Harder to have rules of thumb for area but be careful of lots of vacant land surrounding it or lots of new builds in the area. Industrial is easy to build to overbuilding is a real threat. You want 16ft+ Ceiling height and 3 phase. More dock doors the better.

Office - Don't do it.

PM me if you want to go into deeper details on any of these. Bought them all except for office.

Post: Full cycle 10-unit BRRRR Dayton, OH

Matthew MasoudPosted
  • Investor
  • Orange County, CA
  • Posts 326
  • Votes 354

Can still be done in today's interest rates.

Post: Best Resources For Commercial Real Estate Rookies

Matthew MasoudPosted
  • Investor
  • Orange County, CA
  • Posts 326
  • Votes 354

Hotels are the baby of real estate investing and running a business.

Unlike any other commercial asset class, hotels are extremely labor-intensive to run but can spit off ridiculous cash flow. The value of the hotel is based off of how well it's being operated.

My advice would be to get a job in the hotel industry. Even if it's cleaning rooms, get a feel for the operations. Learn what PIPs are and how hotels are evaluated. 

Then save up as much as you can and buy a small 6-15 room motel or partner to buy something larger

Hotels are really expensive to get into as well. Which is why you may want to consider starting in multifamily and convert them to airbnbs which is what I did for a while.

Best of luck to you. 

Post: Re: No due diligence-commercial

Matthew MasoudPosted
  • Investor
  • Orange County, CA
  • Posts 326
  • Votes 354

I've never spent money on inspections/environmental before having the property under contract. Sharing leases, profit and loss sure but no inspection. 

Post: Residential vs. Commercial Real Estate Investing?

Matthew MasoudPosted
  • Investor
  • Orange County, CA
  • Posts 326
  • Votes 354

BRRRR is much easier doing commercials. I started with multifamily but price expectations have gotten out of control.

Just refinanced my multi-tenant retail property and pulled out much more cash than I put in. 

Quote from @Account Closed:

If you want to slowly build a direct booking business you need to get the emails and phone numbers from all your guests. The OTAs aren’t going to give them to you so use a data collection system like Emailcollect that will do it for you. A QR Code the takes you to a contact form that’s the gateway to the free WiFi is all you need to get data of every guest staying.


 This is the key to recurring business. 

Quote from @James Carlson:

@Matthew Masoud

Love the post. (I like my original points better, of course, but this is a great discussion.) 

So much of my response can be boiled down to: 

1. Hating that Airbnb owns the STR market is not the same as having actual power to meaningfully break away from it.

2. Is the time and effort worth the marginal savings (if any)?

Owning Your Business Vs Operating within another business
I agree, owning your own business would be awesome, but this falls in category No. 1 -- it sucks, but what can you do about it?

OTA Customer Service
Ditto the first point.

Saving on Fees
I'm interested in this. A direct booking site still has to process a credit card payment. Am I missing something? That costs 1-3%, so are we saving anything? 

Getting on Google Travel
Again, I'm interested. If this got legs, this could send meaningful numbers your way. (Awesome!) Then again, if it got big, then everyone's on it, and you're lost in the shuffle again, likely only to rise to the top by paying some ad dollar to Google. 

Extending Reservations off other platforms
Can't recommend AGAINST this enough. Sure fire way to get kicked off the biggest growing STR platform.

Google SEO
When I type in "Denver vacation rental," my hand cramps up from scrolling so far down in an effort to find a non-corporate site. It doesn't exist. 

Like @Michael Baum said, SEO isn't a small-time game anymore. People get paid $90k a year to do this professionally to make sure the little guy doesn't get seen.

Diversification
Totally agree in diversification 

Thanks again for continuing the discussion. Cheers!


I think for the vast majority of STR owners your advice holds, that it's not worth the time. Once you get passed 3 rentals and want to keep scaling and really build a business out of it, it's time to get that site up!

Cheers!

Quote from @Account Closed:

If you want to slowly build a direct booking business you need to get the emails and phone numbers from all your guests. The OTAs aren’t going to give them to you so use a data collection system like Emailcollect that will do it for you. A QR Code the takes you to a contact form that’s the gateway to the free WiFi is all you need to get data of every guest staying.


 Great idea. I’ve been saving phone number details from airbnb