In our real estate investment careers, most of us run up against a funding wall. One of the common ways to move beyond this barrier is to work with partners who help us continue to finance deals. In order to secure the funding we need, we ought to have have a well delivered pitch and be good at explaining what we have to offer.
There are plenty of articles out there about how to cater the content of your pitch to the needs and wants of your target audience, but how will you gauge the quality of your delivery once you’ve nailed down your content? The only way is to record your practice and go up against a critique by yourself or others.
The simplest way to practice your speech and gain some valuable feedback is to use some sort of recording device to capture the audio. By listening to the playback for tone, vocal variety, pace and other qualities of great speaking, you can rate yourself and see where your pitch is good and where it could use some improvement.
Creating a video of your pitch delivery may be a little tougher, but it is far more valuable. When you capture your pitch on video, you’ll be able to rate non-verbal queues such as body language and eye contact with your audience. Watching yourself on video may seem weird, but its an even quicker way to improve.
For a step up from video recording, pay a visit to your local Toastmasters club. If you haven’t heard of Toastmasters, it is a public speaking club, and will provide the greatest improvement. As members deliver formal speeches they receive evaluations from other members. Aside from your own self-assessment, the feedback gained from other members will be invaluable. Other people will notice things you never would have on your own and if you take their feedback into consideration, you will improve rapidly.
If you are serious about getting your pitch down pat, keep practicing and take the time to evaluate how you’re doing with it. A few small tweaks in delivery can be the difference between funding your next deal and not.
photo credit: Mr Gus