There are a lot of fantastic reasons to start investing in real estate: financial freedom, family security, supplemental income, fulfilling the entrepreneurial spirit, escaping the nine to five and more. However, it is often the salesmanship of a smooth talking “guru” that convinces someone to take action. They often promise access to a “secret” real estate investing strategy that will unlock a small fortune with very little effort. They show pictures of private beaches, exotic cars and attractive spouses to lure in those who fantasize about a different life and offer to help make their dreams come true…for a small fee of course.
But wait, if you really want to be successful, and much more quickly, you can be a Platinum VIP member…that sounds important right? This top-level membership gives you access to “special” deals that the common members only wish they could get their hands on. Not only that, you a get one-on-one mentoring from one of these ultra successful real estate investors themselves…unbelievable. All of this for the small fee of $15,000…but it won’t last for long, because they only accept the first 50 qualifying applicants. So, get out your credit cards, sell your collectibles and empty your savings accounts…it’s your lucky day!
That sounds familiar doesn’t it? While I may have exaggerated (just a bit) I have actually heard of aspiring investors spending their life savings on mentorship, clubs, or whatever the word of the month is.
If you are considering paying vast amounts of money for one of these programs I urge you at least consider alternative and much cheaper options.
The 20 Best Books for Aspiring Real Estate Investors!
Here at BiggerPockets, we believe that self-education is one of the most critical parts of long-term success, in business and in life, of course. This list, compiled by the real estate experts at BiggerPockets, contains 20 of the best books to help you jumpstart your real estate career.
Alternatives to Real Estate Gurus
1) Use the internet! We are fortunate enough to live in an age where immense amounts of information are at our fingertips 24/7. With resources like BiggerPockets.com available for free, you can learn as much as you can soak in.
2) Visit your local library. Most library memberships are free and offer dozens of choices when it comes to real estate and related fields such as business, finance, construction, etc. While it may be considered old-fashioned these days, a good-old paper filled book has a lot to offer (or if you need instant delivery the e-books selection is ever-growing).
3) Check out your local real estate investing association(s). Most markets have at least one association you can look into joining. The good ones offer guest speakers, networking, and market information. If you are lucky and show enough initiative you may find someone willing to guide you through a deal.
4) Go to class. Some of the nation’s top colleges and universities are offering courses free of charge. These classes generally fall under programs called Open Courseware. A simple inquiry on a search engine will lead you to intuitions like Yale and MIT…who knew you could take a class at Yale for free?
But, if you are dead set on joining one of these programs please do your due diligence. Take the following steps before you spend your hard-earned money (and money that could be purchasing real estate) lining someone else’s pockets.
4 Tips to Consider Before Signing Up for a Real Estate Guru Program
1) Find out what others have said. Get online and figure out what other people have said about the programs, the cost and the customer service. Be very weary of shining reviews from members that show up at a site just to defend the program (these are often paid sunshine pumpers or members of the organizations themselves).
2) Use a search engine. Pair the name of the program and people involved with the word scam. If the results are littered with people telling horror stories of losing their life savings or finishing the programs less knowledgeable than when they started…BEWARE!
3) Know the cost structure going in. Many of the programs consist of levels or tiered memberships. You may intend to spend $200 but by the time you are done you have maxed out your credit card. Do not be caught by surprise.
4) Wait! Often times these pitches are effective at striking the emotional nerve. Wait a few weeks and see if you are still interested. Often times when the daze from the salesman’s shiny new suit wears off, the programs is suddenly not as appealing (there is a reason they want you to sign up TODAY!)
Are there effective programs out there? I am sure they exist, but they are far outnumbered by programs from washed up salesmen looking to make a buck. So I urge you…be careful and explore your options or you may end up with empty pockets and without the passion for real estate you thought you had.
Free image from FreeDigitalPhotos.net