Use it to build traffic since you need to fill the funnel at the top with lots of prospects to be able to select the cream of the crop.

When I was 10 or 11, I turned down a McDonalds Ice Cream from my parents because I wanted them to save that $1.

No candy, no cookies, no ice cream, etc. 

A 5 year old wants ice cream for breakfast.  

Maybe buying and renting ice cream shops in rural North Dakota is your thing.

Even though it was free, I didn't see a single machine that I was the least bit interested in putting a nickel in.We spent our $2 on ice cream instead & had a great time!

I don't have a STR but a friend of mine supplies a single cup Keurig machine, the pods and powdered cream. 

I think it is extremely short-sighted to think that the average American is going to see massive infection rates and serious levels of death and think "Hey, I'm cool with it, off to the beach I go and by the way let me stop and eat at this buffet and buy an ice cream cone and stand in line at Disney".

If you don't get a good start there you could find the top property managers in Cleveland based on their online reviews and interview many of them to see who is the cream of the crop. 

The non-property owner is getting creamed right now...that's the riskiest proposition.I'm a big proponent that debt structure is paramount in risk mitigation.